Data analytics start-up receives $5.8M investment

November 3, 2011

Euclid Elements' data analytics platform is now publically available to retailers and merchants at euclidelements.com.

In the blink of an eye ...

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online…

Why it is time for retailers to quit discounting, start rewarding

Promos mainly appeal to shoppers that only buy on discount without the intent to repurchase.

Social media doesn't suck (but your marketing might)

by Doug Stephens — President, Retail Prophet Consulting

Hardly a day goes by that I don't read at least one article that debates the inherent value of social media. The marketing community continues to hunt for the…

Bank of America's pricing woes

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It seems that every time Bank of America tries to raise fees it gets hammered in the press. Why is this? More importantly, what can you learn from their…

Some stats about Halloween

by Jim Joseph — President, Lippe Taylor

As we prepare for the what some consider to be the 4th biggest holiday in America (after "December", Thanksgiving, and 4th of July), I thought I'd share some…

Retailers getting thrifty

October 30, 2011

Retailers are changing their branding strategies, putting more emphasis on inexpensive products to reach budget-minded shoppers, according to a story in the…

RECOMMERCE doesn't dilute sales, it increases customer understanding

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By…

Survey: Online and mobile sales will make this a positive holiday season for retail

October 27, 2011

The sluggish economy and rising household expenses are casting a chill over consumer confidence, but not enough to bring back the ghost of recessions past…

Michigan retailers expect good holiday sales

October 27, 2011

Nearly nine of 10 Michigan retailers expect a holiday season as good as or better than last year, with more than one in three projecting their sales will rise…

Online retailers preparing for promotion-heavy holiday season

October 24, 2011

Online retailers have plenty to be joyous about this holiday season as new research shows companies are adjusting their holiday plans based on expected growth…

A brief reminder of a long-ago heist

by Lisa Biank Fasig — Director, JZMcBride and Associates

Almost 20 years ago I was the victim of a rather rudimentary form of identify theft. One of my credit card bills had been intercepted at the post office, my…

Commentary: Why low prices kill brand loyalty

Are low prices to blame for disappearing brands?

Desperate times, desperate measures?

by Annamaria Turano — Executive Director, MCAworks

Earlier this year, Kristy Reynolds, marketing professor at the University of Alabama's Culverhouse College of Commerce, indicated that methodical shopping, or…

Gartner says more m-commerce than e-commerce by 2015

October 19, 2011

Analysts from research firm Gartner Inc. say the shift from e-commerce to m-commerce will reach something of a tipping point by 2015. According to Gartner's…

Hyundai's Buyer Safety Net: Real protection, or another marketing gimmick?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they'll receive on their next purchase.

NRF: 60 percent of shoppers are buying themselves gifts this holiday

October 18, 2011

Armed with savvy shopping skills and a renewed focus on value, consumers this holiday season will shop at a variety of locations and channels as they scope out…

NRF: Better-than-expected 5.8 percent September retail sales increase 'just what the economy needs right now'

October 13, 2011

Despite an economy that has many Americans on pins and needles, consumers were spending in September. According to the National Retail Federation, retail sales…

Survey: Online advertising lifts in-store CPG sales

October 10, 2011

Online metrics company comScore Inc. and brand consultancy dunnhumbyUSA have released results of multiple studies measuring the offline sales impact of online…

Your role is silent! The debacle of Netflix

by Bob Phibbs — CEO, The Retail Doctor

I was one of the original adopters of Netflix. The simplicity of it all! Select the movies you want and they arrived in the mail.