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Consumer Behavior News & Media

Grocery theatricals put under the spotlight

Some in-store bakeries are used "merely to warm up bread made in industrial units hundreds of miles away."

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Three mobile web marketing tips for the holiday shopping season

Bringing the online experience into the store, embracing cross-channel behavior are keys to success.

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Survey: Retailer brand strength improves with gift card exchange

August 24, 2010

Gift card exchange Plastic Jungle has announced the results of a recent independent study examining the impact of gift card exchanges on retail brands. The…

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Making the most of transactional emails

80 percent of the revenue generated from transactional emails comes from shopping cart recovery.

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The psychology of retail marketing

From rounded corners to natural textures: Neurological research reveals why consumers react the way they do to the in-store experience.

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Survey: 43 percent of customers rely on shopping lists

August 18, 2010

A shopper experience study currently underway by The Integer Group and M/A/R/C Research revealed that 43 percent of general market shoppers always rely on a…

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Average family has completed more school shopping compared to same time last year

August 18, 2010

Consumers got a jump start on their back-to-school and college shopping this summer as extreme temperatures drove them into stores and out of the pool…

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Report: 15 percent of consumers use mobile to make purchases

August 17, 2010

Sterling Commerce, an AT&T Inc. company, and Demandware Inc., a provider of on-demand ecommerce, have announced the findings of a new retail study…

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Best Retail Customer Experiences 2010 winners announced

by James Bickers — Editor, Networld Alliance

More than 1,000 consumers voted on the best retail experiences in eight segments and across multiple attributes.

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How old-school catalogs drive up sales

Nine out of 10 of the top converting retail websites in the U.S. also have catalogs.

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Opinion: 'New retail experts' are here to stay

To prosper in a buyer-dominant world, you must stop thinking like yesterday’s seller and start thinking like today’s buyer.

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Rebuttal to Mary Hunt in Woman's Day Magazine: Retailers Don't Trick Customers

by Bob Phibbs — CEO, The Retail Doctor

Mary Hunt takes aim at retailers by telling Amiable personalities they are all wrong and should become like her, an Analytical. I hate this type of X-files…

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Survey: Outlook for back-to-school shopping season improving

July 26, 2010

Shoppers are putting down their pencils and turning to social networks and mobile phones this back-to-school shopping season, according to a new consumer…

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Seven requirements for becoming customer-centric

Retailers are trying to embed customer orientation into their culture, but most are struggling to make real progress.

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'New movers' become big retail opportunity

A growing number of Americans are relocating for work, sun or family, creating a marked uptick in household spending.

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Satisfying the substance shopper

Customers are reaching out to connect with the products they buy in more direct, personal ways.

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New report spells out importance of multichannel marketing

July 18, 2010

New research launched this week by the Australian Centre for Retail Studies (ACRS) suggests that retailers could miss out on enormous sales opportunities if…

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Report: Gadget, clothing sales to trend up for back-to-school

July 18, 2010

PriceGrabber, a division of Experian, has released its Back-to-School Shopping Consumer Behavior Report, which was conducted between May 12 and June 1, 2010…

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Generosity

by Doug Stephens — President, Retail Prophet Consulting

The core behaviors of any business have a lot to do with their fundamental beliefs around generosity.  For some, generosity is a core value.  For others, it's…

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GfK Future Buy study unveils 'XTreme shoppers'

July 14, 2010

GfK Consumer, a division of GfK Custom Research North America, has announced highlights from Future Buy, its first annual integrated study of shopping…

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