IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, Connect Media

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

Optimizing human flow: Rethinking retail with data and experiential marketing

Anthony Coppers, founder and head of innovation at Gradient, shares insight on why when retailers bridge the connection between offline and online, in an…

Consumers embrace mobile banking, but still value branches

November 18, 2019

An increasing number of consumers are using mobile banking, yet the vast majority still consider branch locations an important part of their banking…

What undergarments reveal about the human psyche and what it means for retail

Linda Jeo Zerba, founder of Big Squirrel, believes the undergarments product category can tell a lot about the new reality under which brands are operating.

Mobile powering early holiday shopping surge, claims study

November 13, 2019

Adobe Analytics reports holiday shoppers have spent $19.7 billion so far, a 17.5% increase from a year ago. 

Gen Z influencing household spend, reveals NRF report

November 12, 2019

Today's Generation Z (those born in 1995 or after) is having a greater impact and influence on household spending, according to the National Retail…

Digital branding important to retail consumers, claims report

November 12, 2019

Consumers are all about a brand's digital media presence and expect product inventory to be real-time. User-generated ratings and reviews are also gaining…

Achieving the benefits of a retail sustainability strategy

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

JoAnn Martin, vice president, industry strategy and market development, at JDA Software, explains how and why sustainability is now a top strategy for…

Consumers will be busy shopping this holiday season

November 11, 2019

A Tinuiti research report reveals consumers will be bullish on holiday spend this year, with Gen X shoppers likely spending the most. The research, which…

A mobile advertising holiday roadmap for retailers

Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…

Store appearance, loyalty, associate engagement top October reads

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The top read retail customer experience articles last month ranged from insight on customer loyalty to artificial intelligence and why brands need a wake-up…

Why your customer experience must mirror your retail culture

Joe Schultz, vice president of sales, Harbor Retail, discusses why company culture has a greater impact on a brand's customer experience than one may think and…

Understanding the terms of engagement for in-store technology

Paul Chapuis, founder and CEO of OnQ and Converge Retail, says all too often, in-store retail technology is treated as a check-box item. But simply dropping a…

Formation VP defines personalization — why it's critical to the retail customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Nicole Amsler, vice president of marketing at Formation — a company that helps brands reach millions of customers each day — shares her insights on what retail…

Online retailers struggling with various issues, AI tools gaining ground

November 4, 2019

Retailers are launching AI tools at a relatively high rate, but there is still room to improve when it comes to serving hyper-personalized experiences and…

Why it’s time for brands to prioritize the happiness of millennial shoppers

By focusing on superior experiences now, brands can meet the pressing needs of their most demanding customers (millennials) — while getting ahead of the…

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Lead-up to Black Friday a popular shopping time

November 1, 2019

A Cardlytics, Inc. annual spend trend report reveals nearly 40% of all holiday spend occurs in the four weeks leading into Black Friday

Handbag spend hits all-time low, claims consumer report

October 30, 2019

Sales of handbags and totes in the U.S. are down more than 20% this year, as compared with 2016, according to NPD Group's Consumer Tracking Service.

Smartphone, mobile devices playing bigger part in holiday shopping

October 30, 2019

Consumers are increasingly turning to their mobile device when it comes to holiday shopping online and in the store. The number of shoppers using a smartphone…

4 essential technologies for customer service in retail

Julien Rio, marketing director at RingCentral Engage Digital, shares why having just one customer support channel is a fail. He writes it is essential for…