A harmonious tale: Strengthening the retailer-CPG relationship

by Ryan Powell

Ryan Powell, SVP retail strategy and consulting at Insite AI, explains why the relationship between retailers and CPG brands goes beyond breaking silos of data…

Navigating a frictionless experience in the cookieless world

by Shirli Zelcer

Shirli Zelcer, head of data and analytics at Merkle, explains the impact of privacy regulations around data collection and the deprecation of the third-party…

Digital innovation in retail in the age of the experience economy

by Scott Wassmer — General Manager, Americas, Appnovation

Scott Wassmer, general manager, Americas at Appnovation, takes a look at the retail consumer's expectations when it comes to digital today and in the future.

Why the in-location experience matters more than ever

by Bobby Marhamat — CEO, Raydiant

Bobby , CEO of Raydiant, shares insight on why retailers need to remain inspired when it comes to the in-store experience.

5 benefits of personalized marketing retailers aren’t thinking about

by Fayez Mohamood

Fayez Mohamood, CEO and co-founder of Bluecore, explains why handing over at least some control of the messaging in customer communications to technology can…

Don’t mourn the loss of the pre-pandemic retail model — reimagine shopping possibilities

by Holly Draher — National Account Director, Harbor Retail

Holly Draher, a national account director at Harbor Retail, shares three steps retailers can take to embrace a retail reinvention and create all-encompassing…

Standing out online: How to create a powerful digital shelf

by Maria Chatzidakis

Maria Chatzidakis, an associate consultant at SGK, offers up five best practices to amplify an effective digital shelf strategy.

What’s next in retail CX: 3 top takeaways

by Gabe Larsen — VP Growth, Kustomer

Gabe Larsen, VP of growth at Kustomer, shares insight from experts on delivering consultative, personalized experience in the new digital world of retail.

How convenience retailers can use store data to support customer experiences

by Jake Bolling

Jake Bolling, co-founder and CEO at Skupos, explains that consumers expect a certain amount of personalization today and for convenience store operators that…

How to measure ROI of in-location experiences

by Bobby Marhamat — CEO, Raydiant

Raydiant CEO Bobby Marhamat maps out a strategy for determining return on investment for something that seems so intangible: the customer experience.

Let's get 'phygital': The race to hybridize experience

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains that in the race to secure customer loyalty through better connected experiences, the winners will…

Surging self-service innovation responds to tech-empowered consumers

The 2021 NAMA Show in New Orleans hosted a wealth of education sessions and a trade show showcasing extensive innovations.

Real world examples of how AI works to answer retail customer questions

Bob Grohs, director of marketing at Solvvy, some real-world examples of how AI-powered chatbots are answering customer questions and the value proposition…

Why back-to-school in 2021 presents unique opportunity to impress shoppers

This blog was written by Keith Jelinek, managing director; Rick Maicki, managing director; Darren Morrison, managing director, and Frank Jones, director, at…

The dark side of returns and refunds: How policy abuse damages CX and what to do about it

by Rafael Lourenco — EVP, ClearSale

Rafael Lourenco, executive vice president and partner at ClearSale, shares insight on why retailers need to keep an eye on return fraud and CX in order to…

Why holiday e-commerce strategy planning starts in summer

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

Danielle Savin, senior director of digital marketing at Capgemini in North America, offers up a checklist of strategies to ensure your retail business is ready…

How to: Empowering product experts to dazzle online shoppers

by Joseph Noonan — CEO, Vee24

Joseph Noonan, CEO of Vee24, shares insight on how to give customer service experts the tools and training needed to provide unbeatable customer service which…

Improving consumer relationships in a virtual world

by John Nash — Chief Marketing and Strategy Officer, Redpoint Global

John Nash, chief marketing and strategy officer at Redpoint, explains why retails must strive to provide customers with a relevant, personalized experience.

E-commerce can limit ability to connect with customers when it matters most — don’t let it

by Ankur Prasad

Ankur Prasad, director of product marketing at Facebook Messenger, believes it's time to rekindle the dying art of conversation.

Turning shoppers into brand loyalists in an evolving e-commerce landscape

Julio Lopez, director of strategy and global retail practice lead at Movable Ink, writes that as retailers re-invent themselves it will be customer-centric…