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Customer Experience Blogs

Network technology emerging as backbone in POS customer experience

by Jeff Bradbury — Sr. Director, Marketing, Hughes

Jeff Bradbury, senior marketing director, Hughes North America, explains how due to the rapid evolution of technology, there are points of decision everywhere.

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Why retailers must get creative with BOPIS to link physical, digital customer experiences

by DeAnn Campbell — Chief Strategy Officer, Hoobil8

DeAnn Campbell, who heads up retail strategy and insights at Harbor Retail, explains why as shopping patterns evolve and a broader range of customers become…

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How Brooks Running overcame fraud and boosted customer experience

by Rich Stuppy, Rich Stuppy

Rich Stuppy, chief customer experience officer at Kount, shares how running sneaker retailer Brooks Running dealt with fraud and improved the customer…

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Preparing for the new Next: Building confidence and resiliency

by Antony Wildey — VICE PRESIDENT OF GLOBAL SALES CONSULTING, Oracle

Antony Wildey, vice president, global sales consulting, Oracle Retail, explains that with the reopening of retail, the role of the store and the associates…

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Holiday shopping during a pandemic: Trends and transitions

by Audwin Cash — SVP, Atrius Enterprise Solutions

Audwin Cash, SVP enterprise solutions, Atrius, Acuity Brands, explains why consumers, while emphatically embracing online retail, also want a comprehensive…

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Tech transformation of retail in the time of COVID-19

by Michele Dupre

Retail continues to move online and COVID-19 is limiting physical space. Michele Dupre, group vice president at Verizon Business, answers the question “Why…

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How to attract millennial holiday shoppers to your loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Tom Caporaso, CEO of Clarus Commerce, shares three ways retailers can incorporate features and benefits into loyalty programs in the quest to attract…

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3D, AR can hurdle long-standing e-commerce challenges, help retailers maintain momentum

by Rob Weaver

Rob Weaver, chief revenue officer at Vertebrae, shares insight on survey results that suggest consumers still find the e-commerce experience frustrating. If…

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Customer experience in a new retail reality

by Ambeshwar Nath

Ambeshwar Nath, senior vice president, retail, CPG and logistics at Infosys, explains why retailers that find ways to recreate shopping experiences in channels…

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How to ace customer loyalty in tough times

Craig Harris, an industry principal, apparel, footwear and accessories, for Oracle NetSuite, offers up advice and tips to help retailers strengthen the…

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Next-level customer experience for today’s marketing challenges

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

Danielle Savin, senior director of digital marketing services, and Suresh Rajappan, digital customer experience principal, at Capgemini in North America…

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A grocer’s mobility guide in the age of social distancing

by Dipesh Hinduja — Director, Mobile Solution Architecture, Stratix Corp

Dipesh Hinduja, mobile solutions architect at Stratix, explains how COVID-19 has ushered ina new normal for the grocery sector and that one thing is certain…

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Beyond the standard metrics: Measuring store performance in the digital age

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT Solution Sales, Acuity Brands Lighting, Inc., explains why studying the customer journey, and the symbiotic connection between online…

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3 ways automation helps scale CPG compliance

by Audwin Cash — SVP, Atrius Enterprise Solutions

Audwin Cash, senior vice president, enterprise solutions, Atrius, at Acuity Brands, shares insight on how retailers can overcome the challenges inherent in…

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Convenience 2.0: Lessons learned and next steps for c-stores post pandemic

by Gavin Bisdee — vp global marketing, Zynstra

Gavin Bisdee, group marking director at Zynstra, an NCR company, offers insight regarding the levels of convenience customers now expect during the buying…

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Adding AR to your e-commerce site? Here are 3 crucial questions to ask

by Rob Weaver

Rob Weaver, chief revenue officer at Vertebrae, explains that while increasing deployment of AR and 3D technology within the e-commerce strategy is paying off…

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Preparing for a pandemic holiday season

by Sanjeev Sularia

Sanjeev Sularia, CEO and co-founder of Intelligence Node, writes that the key to a successful holiday sales season are efforts and investments focused on…

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Creating a safe third place through loyalty programs

by Melissa West — Product Marketing, PDI

Melissa West, vice president, product marketing/convenience retail, at PDI Software, explains why retailers focused on developing or adjusting loyalty programs…

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Payments shock factor: The digital acceleration no one saw coming

by Steve Villegas — VP, Payment Partnerships, PPRO

Steve Villegas, VP of payment partnerships North America at PPRO, shares insight on the unprecedented urgency for merchants to be proactive as the usage of…

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The psychology of shopping in stores

by Audwin Cash — SVP, Atrius Enterprise Solutions

Audwin Cash, SVP, Enterprise Solutions, Atrius, Acuity Brands, offers insight on four psychological reasons consumers prefer the store experience and how…

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