Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

Report: Retailers will need to pivot to hurdle upcoming challenges

November 10, 2016

While holiday sales are expected to be robust, the future holds some challenges for retailers, reveals a new Forrester report, and those challenges could be…

Mall of America prepping new retail concept for debut this month

November 10, 2016

The Mall of America will be home to a brand new, permanent retail concept, called Debut, come November 16. The concept, to be located in the new north end of…

UK book retailer drives efficiency, cost savings with automation platform

November 9, 2016

The biggest U.K. book seller is gaining operational efficiency and greater transparency with in-house facilities management after deploying a SaaS service…

New tool powering PetSmart.com's delivery operation

November 9, 2016

PetSmart.com is now providing same-day scheduled delivery to 17 metro areas via Deliv, a logistic deliver provider.

1 of the greatest misses in omnichannel retailing

by Chris Petersen — Owner, IMS

If retailers want to engage, they need more than products, pics and price.

Furniture retailer boosts buyer engagement with data-driven communication

November 8, 2016

Industry West, a furniture retailer, is increasing commercial buyer engagement and driving greater website traffic via a new approach to marketing…

Supermarkets doing a better job in customer experience, reveals study

November 7, 2016

Supermarkets are generating higher satisfaction among shoppers, and fostering a stronger referral rate but need to do better when it comes to customer loyalty…

Best Buy offering free shipping this holiday season

November 4, 2016

2017 may be the year for supermarket digital experience

November 4, 2016

Next year may be the year online grocery activity hits its stride as supermarkets expand digital shopping options and more consumers are looking to buy more…

Lowes taps Michael McDermott as chief customer officer

November 4, 2016

Lowe's is promoting its chief merchandising officer into the role of chief customer officer, a new position in the company.

How Kroger Co. is growing the business

Shashank Saxena, director of strategy, integration and development for The Kroger Co., talks with Hughes' Tim Tang about business innovation at the recent…

Amazon delivers Fresh to a slew of new cities

November 3, 2016

Chicago and Dallas are now among cities where shoppers can access AmazonFresh.

Google delivers Express service in Florida

November 3, 2016

Online shoppers in Tampa Bay have a new option to select when it comes to product delivery as Google has launched its delivery service in the city, as well as…

Study: Consumer expectations are driving new retail economic metrics

November 2, 2016

Taking a page from Oldsmobile's marketing genius, today’s retail economics are not anyone’s grandparents’ retail economics.

5 ways to optimize customer experience in store and online

by Chris Petersen — Owner, IMS

Consumers want online to be more like stores … and vice versa.

Online retail a big focus for holiday shoppers, reveals survey

November 1, 2016

At least half of holiday shoppers are intending to buy gifts online this year, according to the annual Deloitte holiday survey on consumer spend and trends.

Target revamps holiday marketing strategy with a Broadway touch

November 1, 2016

Target is going Broadway with this year's holiday strategy, pulling in new merchandise, decorating stores with new products and boosting savings.

Survey: Digital strategy key for retailer success

October 31, 2016

A digital e-commerce strategy is more critical than ever for retailers, as a new survey reveals that consumers love shopping online — especially on Amazon …

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and…