How tablets and touchscreens are integral to the in-store experience

Retailers must incorporate technology that customers want in order to provide a seamless omnichannel experience.

Why retailers must excel in the 4 Cs instead of just the 4 Ps

Marketing 101 classes are being rewritten … by consumers.

Australian digital signage co intros Virtual Wardrobe to fight showrooming

May 29, 2013

Brisbane, Australia-based digital signage integrator Prendi has created a new product that it says brings the online experience that customers love so much…

Putting the 'custom' back in customer

A commentary on how to save brick-and-mortar retail with tailored in-store experiences.

What ails Carnival?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When we think of a carnival we think of fun and good times. Unfortunately that’s not the image that comes to mind for the cruise line's passengers. So what’s…

Changes to Microsoft's pre-owned games market could hurt retailers

May 28, 2013

According to mcvuk.com, with the upcoming launch of its new Xbox One game system, Microsoft plans to take ownership of the pre-owned game market in a way that…

Walmart to add automatic shopping lists to its mobile app

May 28, 2013

Walmart is building out the features of its mobile app, according to news from last week's CTIA Wireless event in Las Vegas. Techhive.com reported that Walmart…

High-low pricing method gets slammed in court ruling

May 24, 2013

Following a recent ruling in California's 9th Circuit Court of Appeals, retailers following a high-low pricing method (think JC Penney, Kohl's) could be in…

Carrefour Group implements location analytics

May 23, 2013

Technology provider Esri and its partner company Galigeo announced the implementation of an enterprise-wide marketing solution for the Carrefour Group, a…

At Best Buy, the best customer experiences come from employee buy-in

by Bryan Pearson — President, LoyaltyOne

Ask any consumer about his or her best buying experience, and you’ll hear it did not simply involve a product purchase, but an entire brand encounter. This is…

Should purchasing intent be used to alter prices?

Charging different prices to different people may be discriminatory for the same reasons "ladies' nights" have been banned in some states.

ComQi releases Engage 8.4 digital signage CMS

May 23, 2013

Multichannel message management platform provider ComQi has announced its the release of the latest version of its digital signage and media content management…

A case for simplicity in retail

by Chris Petersen — Owner, IMS

Nothing seems simple anymore. It's amazing how complex our lives have become with the technology that was supposed to simplify our lives! As I was trying to…

Pricer intros new line of smart ESLs

May 22, 2013

Pricer, a provider of electronic shelf labels (ESL) for retailers, has launched SmartTAG, its new generation of ESL products.

IBM's Jeopardy-winning computer Watson now working on customer engagement

May 21, 2013

Two years after conquering Jeopardy, IBM's Watson is setting its sights on customer engagement.

Inventory fulfillment solution promises omnichannel execution

May 21, 2013

During this week's Momentum 2013 conference in Las Vegas, Manhattan Associates announced the release of its Store Inventory Fulfillment solution, which it says…

How to keep pace in the loyalty marathon

When running a marathon or building a loyalty program, remain patient, stick to your plan and trust your training.

Hellman's rolls out high-tech Recipe Cart (Video)

May 17, 2013

The Hellman's mayonnaise brand took an innovative approach to product awareness with its recent high-tech supermarket campaign in Brazil — one that resulted in…

Pricing: Innovation vs. enhancement

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Innovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the…

Customer Experience Professionals Association announces certification program

May 16, 2013

The Customer Experience Professionals Association (CXPA), an international non-profit organization, announced that it will launch a Certification Program for…