Creating an engaging customer experience with an authentic brand voice

by Fara Haron — Regional CEO, Majorel

Although a seemingly straightforward task, selecting a voice to represent your company takes time and thought. With more options arriving every day…

5 ways to deliver (and improve) the connected customer experience

by Courtenay Godshall — Product Marketing Leader, Webex for Customer Experience

Customers want connection. Not just between themselves and your brand, but between every interaction across all possible channels.

Elevate customer support by choosing the right 3PL

by Mark Ang — Co-founder and CEO, GoBolt

Tech-forward, third-party logistics (3PL) providers can help boost customer support teams by unlocking access to their logistics data, leading to greater brand…

3 easy ways customer service can uplift brand reputation

by Chris Tranquill — Chief Executive Officer, Khoros

Customer experience has become a critical differentiator, and every touch point should be seen as an opportunity to uplift a relationship.

Revolutionizing the post-Covid retail customer experience

by Steve Covate — Vice President of Sales, Qtrac

More than ever, customers demand, and deserve, efficiency, flexibility, timeliness, value and priority. Retailers must meet these expectations or risk losing…

The value of click and collect experiences

by Bobby Marhamat — CEO, Raydiant

Part of a great in-store experience is click and collect which has gained in popularity as an easy, low-interaction way for customers to purchase items online…

The promise of bots will take more than ChatGPT

by Daniel Rodriguez — Chief Marketing Officer, Simplr

ChatGPT, while incredibly powerful, has been shown to have a number of fundamental flaws when put in customer-facing situations.

3 things to do now to prepare your business for the holiday rush

The holidays can be one of the most challenging yet fruitful times of the year for retailers as they strive to end the year on a high note. And right now, in…

How digital twins can prepare retailers for the upcoming holiday season

by Aaron Schroeder — Director, Analytics and Insights, TTEC Digital, TTEC Digital

A digital twin of a customer is a simple concept that evolved from the idea of both a marketing persona and a digital twin of a product that attempts to…

9 tips for avoiding in-store Wi-Fi woes

by Tim Tang — Business Technologist, Hughes

Wi-Fi affects everything within a store, from customer experience to employee engagement. When Wi-Fi coverage is weak, customers may struggle to make mobile…

Rethinking the retail return

Why the overall retail return process could use an overhaul in 2023.

5 ways to optimize online experiences to reach a new generation of shoppers

As consumers face continued economic uncertainty, punishing inflation, and other disruptive factors, many are changing their buying behaviors again.

ICXA announces 2023 Elevate Awards

by Alicia Lavay — Executive Director, ICX Association

Alicia Lavay is Executive Director at the ICX Association. Image provided. "Sometimes when I consider what tremendous consequences come from little…

3 things retailers should know about search and browse

by Sanjay Mehta — Head of Industry, eCommerce, Lucidworks

To deliver relevant search results, retailers need to understand search queries and return the precise results that match what shoppers are looking for.

It's time to take chatbots out of the box

by Nilay Oza — CEO, Klevu

Nilay Oza, CEO of Klevu, reveals how conversational AI can help brands free their chatbots to initiate more human-like interactions and build more positive…

Consumer satisfaction and the end of free returns

by Jorge Lopera — Vice President, Head of Global Strategy, FarEye

For retailers, the last mile has become an important extension of their brand. For logistics providers, fulfilling last-mile deliveries has become a…

5 ways to reach, retain customers in a down economy

by Jason Davis — CEO and co-founder, Simon Data

The real challenge for retailers and brands is not necessarily reaching new audiences but retaining the audiences in play. It requires a holistic look at owned…

Customer communications present unique challenges for delivery services

by Jim Tyrrell — Vice President of Enterprise Product Management, TNS

In my prior column, we discussed the impact of eroding consumer trust in voice calling on retailers' ability to engage and connect with customers. When…

3 ways retailers can play offense with CX this year

by Jim Katzman — Principal, CX Strategy & Enablement, InMoment

The holidays are over, we are all breaking new year's resolutions — now it's time to get to work. And if you're reading this article, your work is likely…

A look at retailer CX investments, improvements coming in 2023

by George Trantas — Senior Director, Global Marketplaces, Avalara

Changing consumer preferences and uncertain economic conditions are putting retailers on their heels, forging new challenges to meet consumer expectations.