5 reasons why gamified loyalty programs fail

by Konstantin Melnikov — Founder, NTI Loyalty

Retailers often underestimate the complexity of gamification, and how hard it is to capture and hold consumer attention. This leads to mistakes that cause…

What main street can teach Silicon Valley about building loyalty

by Andrew Helms — CEO – USA, SumUp

If Silicon Valley spent half as much time studying Main Street as Main Street spends studying its customers, we’d build technology that feels a lot more like a…

The secret weapon for loyalty this holiday season and beyond

by Brian Cardona — President, AtData

Email is not a secondary channel but where identity, behavior and brand experience converge. Treat it like that and an email list becomes a community rather…

How privacy and trust is the new formula for winning customers

by Charlotte Scott — Digital Rights Advocate and Global Partnerships Communications Lead, ExpressVPN

Data privacy has become a differentiator that customers are willing to reward. But privacy shouldn’t be treated as a tick box exercise. It has to be treated as…

How AI fraud detection protects retail loyalty programs

by Casper Luchies — Account Executive & SDR Team Lead, Klippa

Retailers who proactively adopt AI fraud detection will gain a competitive advantage. By preventing fraud before it happens, they can protect revenue, preserve…

The secret to retail loyalty in 2025? Premium experiences at every touch point

by Spencer Wright — General Manager, Like Sew

Today’s consumers aren’t just buying products — they’re seeking experiences. They want more than transactions. They expect personalized, seamless interactions…

Why automated customer service is bad for customer loyalty

by Victor Cho — CEO, Emovid

Retailers have spent years investing in automation — streamlining service, personalizing outreach, and accelerating the path to purchase. Those efforts have…

Designing loyalty programs that build trust, not just discounts

by Wesley Almeida — Product Strategy Leader / Loyalty Innovation, Independent Consultant

It’s tempting to treat loyalty programs like discount engines. But if you want to build real, lasting loyalty, you need to start by building trust. Design for…

The loyalty trend you’re not watching but should be

by Jennifer Farmer — Director of Merchant Development, Valuedynamx

Retailers looking to drive more year-round sales and eliminate off-peak season lulls should look to their reward and loyalty programs to proactively engage…

The Connected Customer: Creating Rich Shopping Experiences Online and In-Store

Learn how you can elevate customer engagement by blending physical and digital channels into seamless, memorable shopping experiences with strategies like…

Trump’s tariffs and the battle for brands to maintain customer loyalty

by Kenn Kennedy — Head of North America, Antavo

Brands that can adapt their loyalty strategies to meet these new challenges will not only survive but have the opportunity to build even stronger, more…

Driving engagement with everyday value: Role of car rentals in modern retail membership programs

by Aleksander Kaczmarek — VP of Loyalty Partnerships, CarTrawler

Keeping members consistently engaged and capturing long-term loyalty that translates to increased sales and customer lifetime value is a perennial challenge.

Bringing brand loyalty back: Adapting to a new age of customer expectations

by Todd Pollak — Chief Revenue Officer, Marqeta

With competition for consumers’ attention at an all-time high, brands that embrace the latest technology to forge deeper, personalized experiences with…

How grocers are taking an AI approach to boosting customer satisfaction

by Jean-Matthieu Schertzer — Chief AI Officer, Eagle AI

AI will have its most significant impact in the areas of retail personalization and loyalty.

Diamonds and data: The modern retailer's guide to customer engagement

by Nick Gurney — General Manager, Rain Retail Software

As retailers witness growth, propelled by emerging trends and a shifting landscape, they face the need to adapt and innovate.

5 must-haves for your brand's loyalty program

Consider these five points when developing a winning loyalty program. Also find out where you can promote your brand's loyalty program for free.

E-commerce lessons for 2024 customer loyalty

by Térence Delahaye — Co-founder and COO, Shipup

The key to securing long-term business success in the e-commerce domain lies in forging lasting relationships.

Improving the post-purchase experience to ensure customer retention

by Sara Krypel — PR, commercetools

This holiday season, retailers should focus on three key enhancements to the post-purchase experience to keep their customers loyal and avoid revenue loss due…

How brands can drive customer engagement, loyalty in the digital age

by Vipin Porwal — CEO and founder, Smarty

Standing out in the digital age requires brands to go the extra mile with their online presence. That means prioritizing customers and giving them an…

Customer-centric holiday campaign strategies for a cookie-less future

by Randi Amorusi — VP of Client Success and Marketing, Whereoware

By pivoting the focus toward fostering customer loyalty, accumulating first-party data, and crafting personalized experiences, retailers can not only navigate…