Omni-digital vs omnichannel: What is the difference?

Julien Rio, head of marketing at Dimelo, examines why the concept of the omni-digital, often overshadowed by the omnichannel, still need to gain acceptance in…

Customer loyalty: Keeping the relationship alive

Eric Keating, vice president of marketing at Zaius, explains why B2C marketers have to engineer the repeat purchase carefully and thoughtfully and offers up…

3 ways to improve retail customer loyalty during a code freeze

Lindsay Bloom, senior marketing manager, SessionM, explains how retailers can avoid problems during a code freeze in the busiest shopping time of year.

How to develop and drive a successful retail loyalty strategy

Dan Slavin, CEO, CodeBroker, explains why retailers striving to design a compelling loyalty program must understand the gripes retail customers have with…

Optimizing loyalty for enhanced retail customer experiences

Bobby Spence, vice president, sales & business development at Excentus, explains that the retailers which are most successful will be those who leverage…

How to drive retail store traffic with personalization, loyalty strategies

Kibo SVP of Product and Strategy Jennifer Sherman explains why retailers should deliver first and foremost on the promise of buy online, pickup in-store…

Providing timely service is essential to developing customer loyalty

John Larson, senior partner at John Larson & Company and co-author of Capturing Loyalty, explains why it's essential for retail employees to be readily…

4 ways retailers can boost brand reputation, build loyalty

Sandra Gudat, president and CEO of Customer Communications Group, Inc., offers up four steps for bolstering your brand's reputation, while simultaneously…

New retail imperatives: Loyalty, customer experience, the single customer view

Sean Keith, director of new business, Eagle Eye, writes that retailers often neglect one aspect of the customer experience that is both directly within their…

Maximize retail sales by avoiding back-to-school syndrome

John Larson, senior partner at John Larson & Company, shares how retailers can "play it smart" and take advantage of the back-to-school shopping season while…

Why retailers must be an authentic, trustworthy organization

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Blogger Chip Bell offers up insight on why a retailer must become a trusted organization that treats customers like valued neighbors and finds ways to do…

Kohl's launches rewards program, combining 3 elements: What shoppers can expect

by Bryan Pearson — President, LoyaltyOne

Blogger Bryan Pearson got the scoop on Kohl's new loyalty initiative that trades points for cash and combines elements of its credit card, sales events and…

Why the best retail omnichannel experience is an invisible one

Joe Rabah, managing director for EMEA, RMG Networks, explains that while customers expect consistent brand interactions across all channels some companies have…

Macy's revival means plenty in store for Star Reward members

by Bryan Pearson — President, LoyaltyOne

Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.

Using data to break discount dependency and nurture loyalty

James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and…

Driving customer loyalty in e-commerce

Brian Rigney, CEO, Zmags, offers up a few ways retailers can boost engagement and overall revenue growth.

4 ways retailers can get a head start on the next holiday season

Michael Lazzaro, vice president of Clover Growth, First Data, offers up tips for small retailers to get a jump on next year's holiday season. It's not too…

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

Top 5 skills every frontline associate must have

Kevin Nix, CEO and co-founder, Stellar Loyalty, explains why tech-savvy frontline employees must have five specific skills and why retailers must invest in…

Reward or no reward? That is the retailer's question

Narina Sippy, CMO of Stellar Loyalty, offers up insight on how to design a loyalty program that actually makes customers more loyal, spend more per visit, and…