6 steps for retailers in this crisis and the next

by Ed Valdez — Partner & CMO, Chief Outsiders

Ed Valdez, partner and CMO with Chief Outsiders, shares six steps and additional strategies that retailers should use to lead their business through the…

The long-term impact COVID-19 will have on attitudes toward e-commerce

by Richard Piper

Richard Piper, business development director at Webloyalty, shares how retailers, in the wake of COVID-19, has a big task ahead: thinking about the long-term…

4 ways loyalty programs can drive digital engagement

by Brett Narlinger — Senior Vice President, Global Commece, Blackhawk Network

Brett Narlinger, head of global commerce at Blackhawk Network, explains why if retailers aren't leveraging loyalty programs to connect with their hard-won…

Loyalty a leading indicator of J. Crew Chapter 11 filing

by Robert Passikoff — Consultant, Brand Keys

Robert Passikoff, president, Brand Keys, Inc., shares insight on how loyalty, and a declining projectory, can lead to the predicament J. Crew now finds itself…

Customer loyalty starts with getting the retail website right

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing at Akamai, shares insight on how retailers can do better when it comes to attracting new customers and keeping…

The importance of honing the retail customer loyalty program

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term…

3 ways to drive customer loyalty in 2020

by Phil Seward — SVP Loyalty Strategy, Americas, Collinson

Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, writes that in today's fast-moving world, where consumers have many choices…

Loyalty fatigue and the danger it poses to retailers

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains how and why loyalty fatigue among customers is real and retailers need to work to address it to…

Driving loyalty and sales in 2020 with the latest POS tech

by Chris Lybeer — Chief Strategy Officer, Revel Systems

Chris Lybeer, chief strategy and marketing officer for Revel Systems, explains why retailers are turning to point-of-sale technologies to improve the speed…

How retailers can use marketing automation to create lasting customer loyalty

by Hannah Hambleton — Content Manager, Beambox

Hannah Hambleton, content manager for Beambox, lists out ways marketing automation makes creating lasting customer loyalty much easier.

Holiday season check up: Are you effectively using store cards to foster customers for life?

Citi Retail Services' Leslie McNamara explains why building lifelong customers starts with early engagement, personalized communication and a seamless…

Research reveals coupons and offer codes improve personalization

Dan Slavin, CEO and co-founder of CodeBroker, examines research findings on coupon and offer personalization and why rretailers must maintain control to…

How to use personalized email to build emotional Intimacy with your brand

James Glover, president and CEO of Coherent Path, explains why retailers need to zero in on the specific types of emotional connections your customers expect…

5 best practices for launching a loyalty program

Marc Castrechini, vice president of product management for TSYS Merchant Solutions, offers up advice on why the smaller retailer needs to not only launching a…

PDI 2019 C-Store Shopper Report: 3 ways to turn shoppers into loyal customers

Cederick Johnson, director of industry marketing and communications at PDI Software, shares insights from PDI's report and how winning the battle for customer…

Getting customers to return: Customer experience success stories

Retailers know how important it is to keep loyal customers happy but many a retail membership program has become white noise to consumers. How do companies…

Building customer loyalty starts with greater workforce visibility

Amanda Nichols, senior manager, retail and hospitality practice group, Kronos, writes that by streamlining store execution retailers can drive higher employee…

How to turn an angry customer into a loyal one

Sarah Simon, senior director, customer experience consulting at Confirmit, explains that while a CX program is a valuable component of a business' long-term…

Is your gift card program ready for Gen Z?

Theresa McEndree, vice president of marketing, Blackhawk Network, outlines four key tips to help brands implement gift card programs for the youngest…

How direct to consumer can ignite loyalty from fickle customers

Brightpearl CEO Derek O'Carroll explains why direct-to-consumer brands need to up their game, or they could be eaten for breakfast by competitors who offer a…