For better loyalty, focus on the customer experience not just a point program

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

By shifting the focus of the loyalty program from points to better experiences, brands can instill the kind of customer loyalty that grows in strength and…

7 simple keys to customer loyalty

by Alicia Lavay — Executive Director, ICX Association

ICX Association Executive Director Alicia Lavay shares 7 principles to help build customer relationships that last a lifetime. The ICXA's annual Customer…

The name of the game is customer retention, not acquisition

by Jay Kulkarni

The time is now for all attention to be on customer retention over acquisition.

3 ways to build stronger brand loyalty in today’s digital world

by Elissa Quinby

When it comes to customer acquisition and fostering loyalty retailers need to take advantage of all the digital tools available.

The new brand loyalty: How CX value is becoming a powerful brand differentiator

by Elizabeth Tobey — Head of Marketing, NICE FluenCX, NICE

Today's customers are no longer blind brand loyalists, at least not in the ways we once defined loyalty. In fact, the very notion of brand loyalty is shifting.

Beyond the discount: 6 ways to evolve customer loyalty

Loyalty programs have become more intuitive and smarter that ever. Here are six ways brands can optimize their current loyalty initiatives.

3 ways to build brand loyalty through e-commerce

by Randy Mercer — VP, Global Products, 1WorldSync

Knowing they can expect a satisfying experience, return customers make purchases 90% more than new customers. Here's how to boost the community of return…

Experts share top 5 e-commerce trends for 2023

by Mark Hook — VP of Brand & Comms, Brightpearl

Loyalty, inventory, sustainability challenges need attention this year.

Optimizing personalized customer service to build loyalty beyond the holiday season

For retailers the holidays are the epitome of a love/hate relationship — the lines are long and customers can get impatient, but consumer spending is also at…

6 characteristics of next-generation loyalty

by Pete Stein — President of Merkle Americas and leader of the dentsu Customer Experience Management (CXM) Service Line in the Americas, Merkle

If the playing field is leveling out in terms of convenience, what will take its place? The answer is loyalty,

E-commerce in 2022: New ways to gain customer loyalty

Brands will need to explore alternative ways to find relevant information about customers to deliver shopping experiences well suited to them.

4 tips to help convenience retailers change consumer behavior

by drew mize

Drew Mize, EVP and GM, ERP solutions at PDI, offers insight on how convenience retailers can cut through the noise and turn occasional shoppers into loyal…

Supporting retail’s revival with technology innovations

by Ned Hayes

Ned Hayes, SnowShoe CEO, explains that while consumers have irretrievably changed their shopping behaviors, presenting big challenges for retailers, there are…

3 customer acquisition strategies for post-pandemic retail

by Sai Koppala

Sai Koppala, CMO at SheerID, shares strategies to help retailers accelerate direct-to-consumer efforts and create a stronger connection with customers.

3 ways internet retailers can win back customer satisfaction

by David VanAmburg

David VanAmburg is the managing director of the American Customer Satisfaction Index, explains that during the ongoing COVID-19 pandemic internet retailers…

It's prime time for retailers to grow an Amazon-level loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Clarus Commerce CEO Tom Caporaso believes it's time for retailers to take advantage of the new membership economy.

Loyalty success metrics to start the year on

by Christine Sullivan

Christine Sullivan, director, product development for SessionM, a Mastercard company, explains why brands need to determine the best ways to understand and…

How to attract millennial holiday shoppers to your loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Tom Caporaso, CEO of Clarus Commerce, shares three ways retailers can incorporate features and benefits into loyalty programs in the quest to attract…

How to ace customer loyalty in tough times

Craig Harris, an industry principal, apparel, footwear and accessories, for Oracle NetSuite, offers up advice and tips to help retailers strengthen the…

Creating a safe third place through loyalty programs

by Melissa West — Product Marketing, PDI

Melissa West, vice president, product marketing/convenience retail, at PDI Software, explains why retailers focused on developing or adjusting loyalty programs…