Loyalty Programs Blogs
How data design can take the pain out of purchases
by Bryan Pearson — President, LoyaltyOne
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
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Making data-driven decisions with your POS
by Chris Allen
Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
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Three steps to retail loyalty programs that connect with customers
We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is…
read nowWhen it comes to loyalty marketing, sometimes less really is more
Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…
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A boutique approach to loyalty, in four steps
by Bryan Pearson — President, LoyaltyOne
When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals.
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If our data is currency, who is the bank?
by Doug Stephens — President, Retail Prophet Consulting
If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…
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How and why price discounts impact customer experience
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…
read nowTipping points in an economy of one
by Bryan Pearson — President, LoyaltyOne
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining…
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Choosing the right special effects for your brand's story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
Last month I was in New York City for the National Retail Federation's (NRF) annual "Retail's BIG Show" conference. For those who have never attended this…
read nowLoyalty limelight: Vail Resorts' smart passes lead to peak engagement
by Bryan Pearson — President, LoyaltyOne
In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check tickets at airlifts. The single- and…
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NRF bulletin: Personalization done right
by James Tenser — Principal, VSN Strategies
I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization.
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Five predictions for customer experience in 2014
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Happy near year! Here are five things that I believe will impact customer experience in the coming months:
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Saying no, thank you, to bad customer relations
by Lisa Biank Fasig — Director, JZMcBride and Associates
Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.
read nowFour differences between U.S. and European loyalty programs
by Bryan Pearson — President, LoyaltyOne
My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples.
read nowIs there a strategy for customer loyalty?
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
We often think of customer loyalty as something that the customer does or is responsible for to the business. But, real loyalty begins when the business is…
read nowFor beloved brands like Ikea and Amazon, simplicity is in the details
by Bryan Pearson — President, LoyaltyOne
You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and…
read nowMyLowe's smartphone app a DIY tool for loyalty
by Bryan Pearson — President, LoyaltyOne
Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.
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Five ways you are losing retail customers
by Gary Edwards — Chief Customer Officer, Emathica
Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…
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