Loyalty Programs Blogs
Can you charge your customers for loyalty?
by Shep Hyken — CAO, Shepard Presentations
Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong…
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Why most retail loyalty programs are failing
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
In reality, most retail loyalty programs are little more evolved than a basic paper coupon.
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A retail marketing wish list, from wise men to golden rings
by Bryan Pearson — President, LoyaltyOne
Who knows? Someone may be watching.
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How to align your loyalty program with your company's charitable works
by Bryan Pearson — President, LoyaltyOne
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.
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The key piece missing from Apple Pay
by Bryan Pearson — President, LoyaltyOne
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.
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Gamifying your loyalty program: Five tips for a good hand
by Bryan Pearson — President, LoyaltyOne
Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness…
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Inside the new Kohl's Yes2You reward program
by Bryan Pearson — President, LoyaltyOne
Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based…
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Macy's omnichannel strategy: Moving engagement as well as sweaters
by Bryan Pearson — President, LoyaltyOne
Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more…
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Why it's time to retire the concept of generations
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.
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Understanding the lifetime value of a loyal customer
by Bryan Pearson — President, LoyaltyOne
It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they…
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Walmart's web efforts leave much in store
by Bryan Pearson — President, LoyaltyOne
Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is…
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Seven critical questions required for business decision precision
by Chris Petersen — Owner, IMS
Today's retail stakes are too high for "lies, damned lies, and statistics."
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Maslow's hierarchy of needs and the psychology of loyalty programs
by Bryan Pearson — President, LoyaltyOne
Psychology 101 meets loyalty marketing.
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Kimpton Karma brings big data full-circle
by Bryan Pearson — President, LoyaltyOne
The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the…
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The three main things customers want from mobile payments
by Kristen Gramigna — Chief Marketing Officer, BluePay
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
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L'Oreal app holds a mirror to consumer insights
by Bryan Pearson — President, LoyaltyOne
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
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The one thing about Big Data that retailers aren't talking about enough
by James Bickers — Editor, Networld Alliance
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
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Maximizing the value of a retail loyalty program
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…
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