New Sears loyalty scheme lets customers earn points by working out

January 7, 2014

Sears has announced the FitStudio.com Points for Progress program, a fitness rewards program that offers incentives for members who incorporate movement into…

Digby announces upgrades to mobile marketing platform

January 6, 2014

Digby today announced the launch of several new upgrades to Localpoint, the company′s award-winning platform that facilitates consumer engagement in and around…

Raley's stores implement merchandise optimization tool

January 6, 2014

Revionics Inc., a provider of end-to-end merchandise optimization solutions, announced today that Raley's Family of Fine Stores, a privately held 128-store…

Iris Mobile launches proximity-based messaging tool for brands

January 2, 2014

Iris Mobile, a mobile solutions provider offering a text-based rich media messaging platform to marketers, has announced a new solution called proximity based…

Five predictions for customer experience in 2014

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Happy near year! Here are five things that I believe will impact customer experience in the coming months:

Sports Authority goes live with shopkick

December 20, 2013

Shopkick has announced it has partnered with Sports Authority, one of the largest full-line sporting goods retailers in the United States. All shopkick users…

Saying no, thank you, to bad customer relations

by Lisa Biank Fasig — Director, JZMcBride and Associates

Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.

Four differences between U.S. and European loyalty programs

by Bryan Pearson — President, LoyaltyOne

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples.

Spindle will buy Yowza!! to capitalize on mobile coupons

December 11, 2013

The mobile commerce company Spindle is acquiring Yowza!! for its mobile marketing and couponing platform and merchant relationships.

Is there a strategy for customer loyalty?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

We often think of customer loyalty as something that the customer does or is responsible for to the business. But, real loyalty begins when the business is…

For beloved brands like Ikea and Amazon, simplicity is in the details

by Bryan Pearson — President, LoyaltyOne

You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and…

Why customer loyalty isn't a 10-step process

Many have tried, but you can't develop a simple 10-step list for building loyalty. 

Microsoft, FreedomPay bring big data analytics to payments platform

November 18, 2013

For businesses, it may be tempting to think that mobility begins and ends with apps for smartphones or tablets. But according to the commerce platform…

Symphony EYC unveils loyalty campaign management platform

November 18, 2013

Retail solution provider Symphony EYC has announced the availability of Symphony EYC Engage, a next-generation targeting analytics and loyalty campaign…

MyRegistry introduces mobile app for retailers

November 15, 2013

MyRegistry.com has announced the release of its "Kiosk" mobile app on iOS for merchants to operate an in-store gift registry service. According to the company…

Gyft rewards platform accepts credit cards, PayPal or bitcoins

November 14, 2013

Gyft Inc., a mobile gift card company that allows customers to buy, send, manage and redeem gift cards via mobile devices and the Web, has announced the launch…

Loyalty provider CrowdTwist announces partnerships with VivaKi, Acxiom and IBM

November 14, 2013

CrowdTwist, a provider of omni-channel loyalty and analytics solutions, has announced three new partnerships with global brands VivaKi, Acxiom, and IBM.

Survey: 85% of consumers return to a retailer when notified of a discount

October 31, 2013

Nearly 90 percent of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera, a global technology startup…

MyLowe's smartphone app a DIY tool for loyalty

by Bryan Pearson — President, LoyaltyOne

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.

First Data buys mobile loyalty platform Perka

October 29, 2013

The payments processor First Data Corp. has confirmed its acquisition of Perka, which provides a smartphone-based loyalty platform for small and medium-sized…