New Media Insight announces mCards loyalty program, branded gift cards

January 27, 2014

Mobile payments company New Media Insight Group announced today its mCard loyalty rewards and branded gift card programs in several states. According to the…

Shoppers will expect more mobile content from brands, retailers in 2014

January 27, 2014

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from mobile shopping app Key Ring. Key Ring is…

NRF bulletin: Personalization done right

by James Tenser — Principal, VSN Strategies

I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization.

Meijer giving shoppers free Wi-Fi

January 22, 2014

Digital coupon use is at an all-time high at Meijer, with more than 2 million Meijer shoppers now subscribed to its free mPerks program — and now the retailer…

Babies R Us partners with parenting blog TheBump.com

January 16, 2014

Babies R Us, a dedicated juvenile products retailer, announced today that it has entered into a strategic partnership with TheBump.com, a pregnancy and…

SAP unveils new mobile retail apps

January 13, 2014

Today at the NRF Convention & Expo, SAP AG announced the launch of SAP Shopper Experience, a personalized retail mobile app that the company said…

Epicor announces CRM 7.0, POS for Windows 8 tablets

January 13, 2014

Today at the NRF Convention & Expo, Epicor Software Corp. announced the general availability of Epicor Retail CRM 7.0, which it says gives retailers a…

Mercury launches combined mobile payments, gift and rewards card

January 7, 2014

Mercury Payment Systems has launched the Mercury StoreCard, an all-in-one mobile payments, gift, rewards and promotions card.

New Sears loyalty scheme lets customers earn points by working out

January 7, 2014

Sears has announced the FitStudio.com Points for Progress program, a fitness rewards program that offers incentives for members who incorporate movement into…

Digby announces upgrades to mobile marketing platform

January 6, 2014

Digby today announced the launch of several new upgrades to Localpoint, the company′s award-winning platform that facilitates consumer engagement in and around…

Raley's stores implement merchandise optimization tool

January 6, 2014

Revionics Inc., a provider of end-to-end merchandise optimization solutions, announced today that Raley's Family of Fine Stores, a privately held 128-store…

Iris Mobile launches proximity-based messaging tool for brands

January 2, 2014

Iris Mobile, a mobile solutions provider offering a text-based rich media messaging platform to marketers, has announced a new solution called proximity based…

Five predictions for customer experience in 2014

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Happy near year! Here are five things that I believe will impact customer experience in the coming months:

Sports Authority goes live with shopkick

December 20, 2013

Shopkick has announced it has partnered with Sports Authority, one of the largest full-line sporting goods retailers in the United States. All shopkick users…

Saying no, thank you, to bad customer relations

by Lisa Biank Fasig — Director, JZMcBride and Associates

Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.

Four differences between U.S. and European loyalty programs

by Bryan Pearson — President, LoyaltyOne

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples.

Spindle will buy Yowza!! to capitalize on mobile coupons

December 11, 2013

The mobile commerce company Spindle is acquiring Yowza!! for its mobile marketing and couponing platform and merchant relationships.

Is there a strategy for customer loyalty?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

We often think of customer loyalty as something that the customer does or is responsible for to the business. But, real loyalty begins when the business is…

For beloved brands like Ikea and Amazon, simplicity is in the details

by Bryan Pearson — President, LoyaltyOne

You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and…

Why customer loyalty isn't a 10-step process

Many have tried, but you can't develop a simple 10-step list for building loyalty.