Loyalty Programs News & Media
Pizza Hut, Firehouse Subs, Atlanta Falcons, McAlister’s Deli executives to speak at CONNECT Mobile Innovation Summit
May 15, 2014
Networld Media Group has announced the slate of panelists for the "C-Level Roundtable" closing general session at the 2014 CONNECT Mobile Innovation Summit in…
read nowPaytronix upgrades mobile features for restaurant platform
May 14, 2014
Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.
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Why big data is big news for retailers
by Clare Evans
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
read nowNew survey explores Millennials and how they view loyalty programs
May 13, 2014
PunchTab, a omni-channel engagement and insights platform, has released a new study on Millennial purchase behavior among fashion brands and retailers.
read nowDuane Reade rolls out major app update, tests iBeacons
May 6, 2014
Duane Reade, the largest drugstore chain in New York City, has released the first update to its app for iPhone including the integration of iBeacon for 1…
read nowNordstrom Rack launches integrated online/mobile shopping site
May 6, 2014
Seattle-based Nordstrom, Inc., announced it has launched nordstromrack.com, a new e-commerce site and mobile app, built on a shared platform with HauteLook…
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
read nowTealium joins MarketLive Connect program
April 28, 2014
E-commerce platform MarketLive today announced that Tealium, a provider of enterprise tag management technology, has become an exclusive partner of MarketLive…
read nowSears update connects shoppers with store associates, crowdsources Q&A
April 24, 2014
Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app…
read nowCoupons.com launches new retail marketing platform
April 24, 2014
Coupons.com Inc. has unveiled Retailer iQ, a targeting and analytics platform for grocery, drug and mass merchandisers that the company says fundamentally…
read nowRetailMeNot secures mall partnership
April 22, 2014
Digital coupon marketplace RetailMeNot has announced it reached a strategic partnership agreement with Chicago-based General Growth Properties, Inc., a real…
read nowAcme Tools launches new mobile shopping site
April 21, 2014
Acme Tools, an authorized online retailer of tools and equipment, has announced the launch of its new mobile version of AcmeTools.com for online customers…
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Three steps to retail loyalty programs that connect with customers
We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is…
read nowTarget expands subscriptions program
April 18, 2014
Earlier this week, Target announced a massive expansion of its Target Subscriptions program, which debuted quietly in September. Initially limited to…
read nowOmnico releases study on Millennial shopping behavior
April 17, 2014
Global retail technology firm Omnico Group has released results from its latest national primary research campaign revealing that consumers are increasingly…
read nowMobile messaging platform Outspoken adds Passbook support
April 16, 2014
Outspoken, a B2C mobile messaging company, has announced the expansion of its mobile marketing platform to support the Apple Passbook application. According to…
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A retailer's customer experience checklist
Although they may be harder to tick off in a simple box, customer-centric strategies are extremely important to get right.
read nowNew survey says most consumers concerned about personal data privacy
April 15, 2014
A recent poll by marketing research firm GfK reveals that almost nine out of 10 (88 percent) U.S. consumers are at least "a little" concerned about the privacy…
read nowWhen it comes to loyalty marketing, sometimes less really is more
Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…
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