Under the Radar: Ten emerging marketing trends

Loyalty programs are becoming a commodity due to their ubiquity and lack of creative differentiation.

Commentary: The facts about card-linked incentives

A retailer's most loyal customers spend $1.44 with competitors for every $1.00 spent with them.

How to Improve ATM Profitability and Overcome Interchange Fee Increases

IADs can offer value-based service to merchants to build new income and customer loyalty.

Carrier biller mopay offering loyalty, CRM tools

December 6, 2012

Direct carrier biller mopay is making its payment platform more useful to merchants, adding functionality that includes a mobile loyalty management suite.

Opinion: C-store retailers need convenient loyalty programs

December 4, 2012

An opinion piece on csnews.com explains the importance and benefits of loyalty programs for c-store retailers. The author cited a recent study from the NPD…

Hong Kong Department Stores, IBM announce collaboration

November 14, 2012

IBM today announced that it is collaborating with Hong Kong Department Stores to help them expand internationally and increase customer loyalty by deploying a…

Ingenico launches loyalty solution in Europe

November 2, 2012

Ingenico announced the European launch of its Next Generation Loyalty solution for retailers and quick-service restaurants to interact with digital consumers…

Study: Social media interaction leads to long-term sales increases

October 26, 2012

New research shows that social media interaction between a customer and a brand drives immediate and long-term sales increases. The 2012 LoyaltyOne Social…

Retail, restaurants drive big business with loyalty programs

by Christopher Hall — w, t

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

Gen Y the target of Macy's brand expansion

October 19, 2012

Macy's is putting high priority on Generation Y with the retailer's implementation of its Millennial initiative. According to an announcement from the store…

The iPhone 5: Our best bet for clipping and saving trust?

by Bryan Pearson — President, LoyaltyOne

Of the many features the newly released iPhone 5 can offer, one of the most compelling for the consumer is this: It eliminates the clip-and-save.

RCE Podcast episode 11: Is retail any fun anymore?

A study this week suggesting that "retail therapy" isn't a real phenomenon leads to a fascinating discussion about how we feel and how we want to be spoken to…

Shoppers can earn rewards by 'endorsing' products

September 21, 2012

Endorse, an offers platform for consumer brands, announced yesterday a new capability that gives incentives for shoppers to share their use of brands through…

Walgreens, LoyalBlocks unveil loyalty innovations

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The Walgreens app lets customers scan their mobile devices to earn points and redeem awards without a physical card.

iPhone 5 features Passbook loyalty app, but no NFC

by James Wester — Editor 1, Mobile Payments Today

Apple unveils a new design for its flagship phone but doesn't include near field communications.

New loyalty app lets customers 'walk-in to check-in'

September 13, 2012

LoyalBlocks, the first automated, mobile-based "walk-in to check-in" app for brick and mortar retailers and their customers, announced today the completion of…

Mystery shopping professional conference coming this fall

by Kimberly Nasief — President, Measure Consumer Perspectives

Mystery shopping agencies, companies and mystery shoppers from around the country will be in San Diego, California this October in order to attend one of the…

Six ways mobile payments can increase customer loyalty

Mobile payment is a channel that opens up huge loyalty opportunities for companies that do it right.

How Plink works: A conversation with CEO Peter Vogel

At this year's Retail Customer Experience Executive Summit, attendees got to spend some time with Peter Vogel, CEO of Plink, a platform that allows shoppers to…

SUPERVALU seeks customer segmentation strategy

August 28, 2012

SUPERVALU Inc., one of the largest grocery companies in the U.S., has chosen LoyaltyOne's Precima customer analytics solution to create a segmented consumer…