How to turn an angry customer into a loyal one

Sarah Simon, senior director, customer experience consulting at Confirmit, explains that while a CX program is a valuable component of a business' long-term…

Consumers loyal for life once they trust, claims study

February 28, 2019

Consumers are committed and loyal for life if they find a brand they trust.

Is your gift card program ready for Gen Z?

Theresa McEndree, vice president of marketing, Blackhawk Network, outlines four key tips to help brands implement gift card programs for the youngest…

How direct to consumer can ignite loyalty from fickle customers

Brightpearl CEO Derek O'Carroll explains why direct-to-consumer brands need to up their game, or they could be eaten for breakfast by competitors who offer a…

Target beta loyalty program expands to more US markets

February 8, 2019

Target is expanding its beta 1 percent back loyalty program to more U.S. markets, including Denver, Kansas City and Phoenix.

Startup Pei raises funding for retail bitcoin rewards platform

February 6, 2019

Pei, a fintech startup, has raised seed funding for its retailer card rewards program.

Marriott rebranding contactless credit card, loyalty strategy

January 31, 2019

Marriott International and Chase Card Services are rebranding their co-branded credit card to a contactless card called the Marriott Bonvoy Boundless Credit…

Consumers want more accessible reward redemption options, reveals study

January 28, 2019

Today's consumers don't want to wait until they hit the $100 mark in order to get a loyalty reward, and prefer to redeem loyalty points at least once a year…

Omni-digital vs omnichannel: What is the difference?

Julien Rio, head of marketing at Dimelo, examines why the concept of the omni-digital, often overshadowed by the omnichannel, still need to gain acceptance in…

Lightspeed debuts loyalty program for retailers, restaurants

December 17, 2018

Cloud point-of-sale maker Lightspeed is launching Lightspeed Loyalty, aimed at helping retailers and restaurants engage with customers and increase customer…

Customer loyalty: Keeping the relationship alive

Eric Keating, vice president of marketing at Zaius, explains why B2C marketers have to engineer the repeat purchase carefully and thoughtfully and offers up…

Wayfair debuts membership program boasting exclusive perks, saving opportunities

December 6, 2018

Wayfair's MyWay membership program aims to make shopping easier and more affordable by offering unique benefits as well as exclusive sales and discounts, free…

3 ways to improve retail customer loyalty during a code freeze

Lindsay Bloom, senior marketing manager, SessionM, explains how retailers can avoid problems during a code freeze in the busiest shopping time of year.

7-Eleven pilots mobile payment app

November 5, 2018

Convenience store giant 7-Eleven is testing a mobile app called Scan & Pay that allows customers to skip the line and pay for purchases with the 7-Eleven…

Wild Birds taps SMG tool to capture customer insight

October 29, 2018

Backyard bird feeding and nature franchise Wild Birds Unlimited is using Service Management Group's SMG VisitView technology to capture customer feedback at…

Kenneth Cole boosts digital shopping experience with enhanced gifting

October 25, 2018

Kenneth Cole is partnering with Loop Commerce in a quest to make online shopping easier for the consumer. The retail brand is integrating Loop Commerce's…

Targeted discounting is alluring to shoppers, claims report

October 22, 2018

One in every four shoppers would seriously consider switching supermarkets if offered targeted discounting, and one in 10 would make the move even if the…

How to develop and drive a successful retail loyalty strategy

Dan Slavin, CEO, CodeBroker, explains why retailers striving to design a compelling loyalty program must understand the gripes retail customers have with…

Retailers not measuring right data in customer loyalty effort, reveals study

October 11, 2018

Retailers are failing to measure the correct data to understand customer loyalty, and that is putting customer relationships and profitability at risk.

Optimizing loyalty for enhanced retail customer experiences

Bobby Spence, vice president, sales & business development at Excentus, explains that the retailers which are most successful will be those who leverage…