Loyalty a leading indicator of J. Crew Chapter 11 filing

by Robert Passikoff — Consultant, Brand Keys

Robert Passikoff, president, Brand Keys, Inc., shares insight on how loyalty, and a declining projectory, can lead to the predicament J. Crew now finds itself…

What consumers want: Personalization, attention, great experience

April 22, 2020

Consumers value personalized customer service, attention from a brand and a great retail experience, according to Gladly's 2020 Customer Expectations Report.

Customer loyalty starts with getting the retail website right

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing at Akamai, shares insight on how retailers can do better when it comes to attracting new customers and keeping…

The importance of honing the retail customer loyalty program

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term…

3 ways to drive customer loyalty in 2020

by Phil Seward — SVP Loyalty Strategy, Americas, Collinson

Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, writes that in today's fast-moving world, where consumers have many choices…

Caesars Entertainment teams with Alliance Data to expand loyalty strategy

March 5, 2020

Caesars Entertainment is partnering with Alliance Data in a long-term agreement to expand its loyalty program with on-site credit card issuance and online…

Walmart launching an Amazon-like membership program

March 4, 2020

Taking a page from Amazon's playbook, Walmart is readying a membership program called Walmart+ which reportedly is very similar to Amazon's Prime strategy.

Loyalty fatigue and the danger it poses to retailers

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains how and why loyalty fatigue among customers is real and retailers need to work to address it to…

Macy's revamps loyalty program to make earning rewards easier

February 14, 2020

Macy's loyalty program, called Star Rewards, now lets customers earn on every purchase, no matter how they pay and rewards can be used to buy top brand items.

Farmstead expands grocery discount program

February 6, 2020

Online grocer Farmstead is expanding its refill and save program that provides reduced prices on certain staple grocery items including milk, eggs, fruit…

Foot Locker revamping loyalty program

February 3, 2020

Foot Locker is refreshing its loyalty program with a platform boasting many more perks for customers.

70% of your customers visit once and never return—here’s how to win them back

It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business.

Use foot traffic to boost post-holiday sales

Once the ball drops on New Year’s Eve, so do sales numbers. If you think about post-holiday as an event like pre-holiday, you can lay a foundation that will…

Driving loyalty and sales in 2020 with the latest POS tech

by Chris Lybeer — Chief Strategy Officer, Revel Systems

Chris Lybeer, chief strategy and marketing officer for Revel Systems, explains why retailers are turning to point-of-sale technologies to improve the speed…

Retail spend is up and millennials are to thank

January 24, 2020

Retail spending is up, according to a TD Bank report, and millennials are the consumer generation leading the charge.

How retailers can use marketing automation to create lasting customer loyalty

by Hannah Hambleton — Content Manager, Beambox

Hannah Hambleton, content manager for Beambox, lists out ways marketing automation makes creating lasting customer loyalty much easier.

BP launches customer loyalty program

January 16, 2020

BP plc, a London-based energy producer, has launched a consumer loyalty program, called BPme Rewards, which has rolled out to participating BP and Amoco gas…

Mastercard launches augmented reality app to view cardholder benefits

January 10, 2020

Mastercard Inc., looking for a new interactive way for customers to manage their credit, unveiled an augmented reality app that offers a 360-degree view of…

Best Walk-Through marketing resources of 2019

We’ve gathered our most popular resources from 2019 to help you with your 2020 marketing strategy.

Verizon, Rakuten offer rewards to Yahoo online shoppers

December 20, 2019

Verizon Media launched a program with Rakuten to offer cashback rewards for Yahoo customers using Yahoo Shopping and Yahoo Mail.