Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

Midwest C-store chain taps loyalty platform to boost customer relations

October 17, 2016

Break Time, a convenience store chain in Missouri and Arkansas, is launching a new Paytronix-powered MyTime Rewards program to boost its brand and customer…

Sionic Mobile provides OnStar subscribers instant, exclusive savings

October 10, 2016

Sionic Mobile's Merchant Marketplace, featuring 100,000-plus retail and restaurant locations, is now part of the OnStar AtYourService marketplace inside…

FIS launches real-time loyalty redemption at BP

October 10, 2016

FIS Premium Payback, a real-time, point-of-sale redemption service from FIS, is rolling out nationwide following a successful pilot program with BP, one of the…

[Webinar] How to create the seamless cross-channel connection

by Retail Customer Experience

Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.

Tiffany & Co. beating Amazon in consumer passion

September 21, 2016

Amazon may hold the highest awareness among consumers, but Tiffany & Co. is the most passionately and positively discussed brand. That is just one finding…

Tips for turning a browsing shopper into a buying shopper

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet…

Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

3 ways to ensure a loyalty program pays off

Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"

5 tidbits from the CONNECT Mobile Innovation Summit

by Will Hernandez — Editor, NetWorld Media Group

No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other…

Paytronix announces winner of loyaltees award

August 18, 2016

Paytronix Systems announced the first winner of its 2016 Paytronix Loyaltees Awards — Pizza Ranch. The award is an annual program designed to spotlight…

Tips for meeting Generation Z customer expectations

by Molly Wike — Intern, Networld Media Group

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

Evergage debuts new data tool for marketers

July 26, 2016

Evergage is debuting a new data tool that promises to help marketers make better decisions regarding customer information gathered from various sources.

Marvel comic fans get rewarded for loyalty

July 26, 2016

Marvel comic fans are now getting more than just fun entertainment as Marvel Entertainment is offering a new loyalty program.

Klosebuy delivers online marketing platform for SMBs

July 25, 2016

The FenDak Group announced that its subsidiary KloseBuy Inc. is releasing a self-administered web and mobile marketing and loyalty platform for businesses come…

Live webinar: How to leverage your company's brand value as promotional incentives

July 11, 2016

Gift cards have remained popular for many years, and recent research by Blackhawk Network reveals that 74 percent of shoppers hope to receive gift cards this…

How to build an innovative loyalty program

Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps?

Chipotle is making summer a rewarding time

June 27, 2016

Chipotle is kicking off a new rewards program starting July 1. The Chiptopia Summer Rewards offers free food and bonus rewards for customer visits.