Tips for meeting Generation Z customer expectations

by Molly Wike — Intern, Networld Media Group

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

Evergage debuts new data tool for marketers

July 26, 2016

Evergage is debuting a new data tool that promises to help marketers make better decisions regarding customer information gathered from various sources.

Marvel comic fans get rewarded for loyalty

July 26, 2016

Marvel comic fans are now getting more than just fun entertainment as Marvel Entertainment is offering a new loyalty program.

Klosebuy delivers online marketing platform for SMBs

July 25, 2016

The FenDak Group announced that its subsidiary KloseBuy Inc. is releasing a self-administered web and mobile marketing and loyalty platform for businesses come…

Live webinar: How to leverage your company's brand value as promotional incentives

July 11, 2016

Gift cards have remained popular for many years, and recent research by Blackhawk Network reveals that 74 percent of shoppers hope to receive gift cards this…

How to build an innovative loyalty program

Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps?

Chipotle is making summer a rewarding time

June 27, 2016

Chipotle is kicking off a new rewards program starting July 1. The Chiptopia Summer Rewards offers free food and bonus rewards for customer visits.

Author Gary Magenta debuts customer loyalty tome

June 22, 2016

The book,"720 Haircuts- Creating Customer Loyalty That Lasts A Lifetime," is the true story of a man who drove a 100-mile roundtrip for a haircut at the same…

Freebirds mobile app aims to enhance customer experience

June 21, 2016

Freebirds, the Texas-based restaurant, is launching a mobile app and rewards program.

Study: 5 types of millennial shoppers pose challenges for retailers

June 14, 2016

There are five distinct millennial consumers, and each poses a challenge to today's retailer, according to Cue Connect’s report, "Consumer Moments of Truth.…

Why customer loyalty is way more than just offering a consumer discount

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Deploying a retail customer loyalty strategy is much more than just offering a discount: it's a connection between a consumer experience and the customer…

Study: Brand loyalty programs fastest route to a millennial's heart

June 8, 2016

Loyalty programs are proving valuable with consumers and are paying off in more ways than one.

Luxury retailer expands loyalty program to include online and offline purchases

June 2, 2016

Nordstrom wants to reward all its customers, no matter which venue they take in paying for a purchase. The luxury retailer is expanding its loyalty program…

Survey: It's time to get personal with loyalty programs

May 25, 2016

Middle class consumers are expecting more than the traditional retail loyalty program and a personal touch to loyalty strategies can prove lucrative, according…

5 signs you're in a relationship with the consumer … or not

by Chris Petersen — Owner, IMS

The most important 'sale' made every day is building relationships.

US Bank launches loyalty app pilot

April 29, 2016

U.S. Bank has launched Deal Local, a mobile app designed to help local businesses attract new customers and build loyalty with existing customers through deals…

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward…

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty…

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Brick and mortar remains prime experience aspect in building loyalty

April 1, 2016

The initial in-store retail experience is critical in developing customer loyalty.