Consumers have high level of trust when it comes to brand, claims report

May 22, 2017

Brand matters, at least to shoppers and there's a high level of trust still in play, according to a new Blackhawk Network survey.

In fact, 91 percent of those polled trust their favorite brand "somewhat" or "very much." That reveals the value of branded value, explains a release on the study.

"Branded value can include things like gift cards; loyalty points; rebates; alternative payments like mobile wallets, app payment methods, and contactless payment methods; and targeted offers," Blackhawk said in a press release about the study. "Marketers have long used these tools to create rewarding experiences and build consumer engagement, and are now beginning to define and understand them as branded value,"

The report, according to Talbott Roche, Blackhawk Network president and CEO, reveals brands remain as powerful as ever.

"By going beyond just offering a branded payment solution to creating one that actually makes life easier or adds real value for customers, brands can generate greater loyalty and engagement," she said.


Topics: Consumer Behavior, Digital Merchandising, Loyalty Programs, Marketing, Merchandising


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