Customer experience is defined at new levels during ICX Summit 2017

by Lyle Bunn — Strategy Architect, BUNN Co.

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

Retail tech investment expectation bodes well for tool makers

June 15, 2017

A new Accenture Strategy report reveals greater tech investment by retailers could lead to $2.95 trillion in sales for technology makers.

'Interesting times' highlight ICX Summit 2017

by Christopher Hall — w, t

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to…

Paytronix report examines how to draw less frequent guests into loyalty program

May 22, 2017

Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…

Consumers have high level of trust when it comes to brand, claims report

May 22, 2017

Brand matters, at least to shoppers and there's a high level of trust still in play, according to a new Blackhawk Network survey.

Report: Amazon, Google are most loved brands

May 18, 2017

The two most loved brands in America are Amazon and Google.

Customer loyalty 101: How to avoid alienating today's shopper

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.

A new spin on loyalty

As loyalty programs have expanded to include more emotional benefits, they have seen the value associated with meeting a consumer's needs. Now companies are…

Amazon offers free Prime to town as film award celebration

May 3, 2017

Those living in Manchester, Massachusetts who don't have a Amazon Prime membership will be getting a free one very soon.

7 hacks for smarter, cheaper customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

Companies expand loyalty scheme in the UK

April 27, 2017

AEVI has partnered with U.K. startup Loyalzoo to bring their "merchant-first" digital loyalty card service to AEVI's global marketplace of value-added apps and…

Retailers failing at personalization, claims study

April 26, 2017

Less than half of retailers are successfully driving a personalized consumer experience and even fewer are using advanced strategies to customize the shopping…

Lids Sports Group launches new mobile app focused on loyalty

April 19, 2017

The new Lids Access Pass app is the latest move by the omnichannel sports licensed retailer to drive greater customer loyalty, providing shopper rewards, deals…

Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative…

Kagan: Fixing your app to improve customer experience

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer…

Engaging millennials: Value trumps message

Millennials aren't the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today's ads…

Accounting for gift cards in the retail setting

While gift cards are popular they are also a very hot area of scrutiny with the IRS. And if retailers aren't calculating the gift card income adjustment, using…

Study: Billions wasted on loyalty efforts that bomb

February 20, 2017

Retailers and restaurants invest a lot in loyalty programs but a massive study from Accenture reveals a lot of that money is wasted as programs often miss…

7-Eleven catching up fast in boosting the customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

7-Eleven hasn't been a major force when it comes to digital innovation but it’s working hard to make up for lost time and striving to establish itself as a…

Survey: Promotions, discounts foundation for most loyalty programs

February 9, 2017

Promotions and discounts are the prime force behind customer loyalty programs despite the fact 75 percent of companies are slicing margins to offer the…