US Bank launches loyalty app pilot

April 29, 2016

U.S. Bank has launched Deal Local, a mobile app designed to help local businesses attract new customers and build loyalty with existing customers through deals…

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward…

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty…

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Brick and mortar remains prime experience aspect in building loyalty

April 1, 2016

The initial in-store retail experience is critical in developing customer loyalty.

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

5 tips for boosting customer loyalty

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Kevin Cochrane, CMO of digital experience management player Jahia, shares specific tips on the strategy.

A beautiful find: How 2 grocers stock relevance through sustainability

by Bryan Pearson — President, LoyaltyOne

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Starbucks loyalty change brews anger, filters out value of experience

by Bryan Pearson — President, LoyaltyOne

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other…

Merchants shift priorities to better serve today's consumers

by Will Hernandez — Editor, NetWorld Media Group

London-based multinational retailer Marks and Spencer describes how it created a new loyalty program.

9 things to know about retail loyalty programs

by Bryan Pearson — President, LoyaltyOne

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…

Study: Gift card popularity remains high, consumers eager for mobile storage

December 23, 2015

Gift cards are a popular retail consumer focus this holiday season but they’re also a last-minute gift purchase before the big day.

Mystery Santas deliver random retail acts of kindness

December 21, 2015

It’s a story that would warm even the Grinch’s cold heart.

Sears refreshes mobile app, debuts mobile device incentive strategy

December 8, 2015

Sears is banking big on mobile shopping this holiday season and has upgraded its app with new features and offering mobile in-store consumers free shipping.

Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

Investing in loyalty: How a family-run chain may just upstage big brands

by Bryan Pearson — President, LoyaltyOne

Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their…

Amazon most intimate brand, reveals new research

November 25, 2015

When it comes to brand intimacy Amazon is leading the pack.

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract…

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

by Bryan Pearson — President, LoyaltyOne

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship…

REI, sales and cold turkey: How some brands live the mission, and some miss it

by Bryan Pearson — President, LoyaltyOne

REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for…