Four ways retailers can reach out for last-minute holiday sales

by James Bickers — Editor, Networld Alliance

Location-based marketing, personal touch among the ways stores can squeeze every sale out of the season.

Reflecting on Virtual Success

by Lisa Biank Fasig — Director, JZMcBride and Associates

Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…

The holiday retail frenzy begins, but what about long-term loyalty?

by Sharon Goldman — Senior Director, COLLOQUY

Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before…

Citi partners with retail loyalty solution provider rDialogue

November 18, 2010

Citi Retail Partner Cards announced it has entered into an agreement with rDialogue, a customer loyalty and relationship marketing firm, to provide customized…

Legal risks of new retail applications

New technology offers retailers a business boon. Are there possible legal ramifications?

More evidence of rewards just for stopping by

by Sharon Goldman — Senior Director, COLLOQUY

“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…

MyRegistry.com launches Android app with barcode scanner

November 14, 2010

MyRegistry.com, provider online gift registry technology, has announced the release of a new and free Android app that offers an additional method of building…

Bling Nation brings mobile payments to regional grocery chain

November 9, 2010

Bling Nation has announced that Brookshire Grocery Co., one of the largest regional grocery chains operating in Texas, Louisiana and Arkansas, is bringing…

MyMacy’s initiative customizes merchandise to boost loyalty

by Sharon Goldman — Senior Director, COLLOQUY

I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…

Cost of Loyalty – For Retailers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a…

Zoning in for Best Buyers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members.

Amazon Mom program targets deals to mothers of young children

by James Bickers — Editor, Networld Alliance

September 8, 2010

Amazon.com announced the launch of its Amazon Mom program, an opt-in loyalty program limited to parents and caregivers of children from prenatal through the…

Big Y Foods implements deli-ordering kiosks

September 1, 2010

NCR Corp. announced that Big Y Foods Inc. has completed its initial deployment of automated deli ordering kiosks powered by NCR’s self-service technology. Now…

A Test Material Girls Should Love: Macy’s Pilot

by Lisa Biank Fasig — Director, JZMcBride and Associates

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.

YOU ARE HERE...Whether You Like It Or Not

by Doug Stephens — President, Retail Prophet Consulting

A look at the emerging location-based marketing channel and its impact on brands and retail.

We get a kick out of mobile loyalty

by Sharon Goldman — Senior Director, COLLOQUY

It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this app, but here at COLLOQUY we…

Speedway doesn’t slow down . . . its rewards options, that is

by Sharon Goldman — Senior Director, COLLOQUY

Act fast, high-frequency competitors. Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards, offering…

Card Sharps: How Hallmark reinvented its loyalty value proposition

by Sharon Goldman — Senior Director, COLLOQUY

Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing…

Sears, Kmart use loyalty program for charity

July 20, 2010

While many Americans have had to scale back charitable giving during these financially difficult times, their desire to give to those less fortunate has not…

Mobile barcodes continue march towards mass adoption

by Sharon Goldman — Senior Director, COLLOQUY

Using 2D barcodes as virtual loyalty cards that offer rewards is  a significant investment for large retailers, who must invest in special equipment to read…