Fifty cents could have been really special

by Sharon Goldman — Senior Director, COLLOQUY

One of the trickiest parts of building loyalty is making sure that your front-line employees are empowered to make customers feel special. After all, you…

Retail loyalty’s big leap

by Sharon Goldman — Senior Director, COLLOQUY

My former DMNews colleague, Nathan Golia, wrote a great piece about the growth of retail loyalty programs in a past issue — which I must say, if I can toot…

Does Starbucks’ new free Wi-Fi offer really raise the loyalty bar?

by Sharon Goldman — Senior Director, COLLOQUY

No one who loves Starbucks doesn’t love the fact that they’re now offering free Wi-Fi in its over 6500 locations, right?  My question is: How much will this…

Sam's Club eValues program generating better-than-expected results

June 2, 2010

FICO, a leading provider of analytics and decision management technology, announced today that Sam's Club, a division of Wal-Mart Stores, Inc., is achieving…

Curves: Lessons in Creating a Community

by Annamaria Turano — Executive Director, MCAworks

One summer, not too long ago, I joined a 2nd gym as I was out of town most weekends.  A charming low-frills outpost of Curves. 

Fuel perks plus retail equals savvy loyalty play

by Sharon Goldman — Senior Director, COLLOQUY

With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…

Ten ways retailers can build their opt-in email lists

If no one is reading your marketing emails, it doesn't matter how creative or passionate those messages are.

Big Y Foods rolls out targeted shopper promotion system

April 27, 2010

Big Y Foods, one of the largest independently owned supermarket chains in New England, and Incentive Targeting, a provider of targeted shopper promotion…

QR codes: Building a mobile loyalty program beyond key tags

Two-thirds of retailers are planning to launch digital mobile initiatives this year, and many of these will include a QR code capability.

Budget Blinds picks ServiceTycoon to improve customer service

April 15, 2010

More than 160 owners of Budget Blinds, the fast-growing blinds franchise, have selected ClickSoftware’s ServiceTycoon at the recent Budget Blinds National…

Loyalty programs: what works, what doesn't

Perhaps not surprisingly, the least costly methods of building and maintaining loyalty are often the least effective.

Survey: Low prices replace customer service as primary loyalty driver

Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession.

Webloyalty releases summit findings

March 16, 2010

Webloyalty, a provider of incremental revenue for online businesses and facilitator of the event, has announced the findings of its recent Webloyalty etail…

CSPI: Retailers should use loyalty card data for recalls

March 14, 2010

The Center for Science in the Public Interest has published an appeal to retailers, asking them to use the "crucial information" harvested by loyalty card…

Christopher & Banks launches multichannel loyalty program

March 8, 2010

Christopher & Banks Corp., a specialty retailer of women's clothing, announced in a news release the launch of its Friendship Rewards loyalty program…

Paperless-coupon service OfferIQ launches

March 1, 2010

OfferIQ, a new electronic coupon service for retailers, announced that it launched today. Using proprietary technology, OfferIQ enables the redemption of…

Brookshire Grocery partners with Spire to leverage shopper card data

February 17, 2010

In an effort to enhance its ability to leverage shopper card data, Brookshire Grocery Co. has partnered with analytic services firm, Spire.

Target mobile tech converts gift cards to virtual barcodes

February 7, 2010

Target guests no longer need to carry their Target GiftCards in order to redeem them, thanks to the Target Mobile GiftCard.

Study: Loyalty programs are failing to connect with customers

January 24, 2010

As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council indicates that…

Food Lion, Bloom pay customers to buy private-label products

January 20, 2010

Grocers Food Lion and Bloom are getting aggressive with their private-label products, says Progressive Grocer. In a marketing campaign that runs through Feb.