Loyalty Programs News
Target rolling out Target Circle loyalty program nationwide next month
September 10, 2019
Target Corp. will launch the Target Circle rewards program nationwide on Oct. 6, offering customers personalized shopping deals and perks.
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Drop raises $44M to expand mobile loyalty platform
September 3, 2019
Drop Technologies Inc., a Toronto-based mobile rewards platform, has raised $44 million in Series B funding, led by HOF Capital and assisted by a new strategic…
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CVS expands membership program
August 21, 2019
Drugstore powerhouse, CVS, is expanding its CarePass membership nationwide.
read nowFriendly's debuts more functional, rewarding loyalty app
July 25, 2019
Friendly's is launching what it describes as an improved loyalty program this week, called the BFF Club, to give patrons timely promotion updates, as well as…
read nowEuropean payments firm SIA to provide contactless POS in Greece's Market In grocers
June 27, 2019
SIA, a European payments technology firm, has signed a 5-year agreement with Market In, a retailer in Greece, to enable contactless payments at more than 1,00…
read nowFriendShip drives loyalty, in-store visits with Paytronix digital CX platform
June 27, 2019
FriendShip has increased in-store visits by 5% and has seen gas purchases jump 18% it said, due to targeted pump-to-store marketing created by Paytronix as…
read nowCiti, Mastercard to roll out real-time rewards redemption for shopping, dining
June 25, 2019
Citigroup Inc. announced a new rewards feature with Mastercard to allow Citi ThankYou cardmembers to get real-time alerts and redeem their points on a variety…
read nowConsumers love exceptional service, will jump ship for it
June 25, 2019
Two-thirds of consumers will jump ship to another brand if that brand is providing the best experience.
read nowStudy: Emotion a critical aspect in customer decision-making
June 20, 2019
What and how a customer is feeling is important for brands that are striving to influence purchase decision and boost brand loyalty.
read nowNayax adds loyalty, refund feature to digital payment app for unattended businesses
May 8, 2019
Nayax LLC has upgraded its digital wallet app to include loyalty and the ability to offer automated refunds for unattended points of sale, including…
read nowCasino deploys Phi’s promotional kiosks for loyalty strategy, customer management
April 26, 2019
Tuscany Suites & Casino in Las Vegas has installed Phi's Lush platform and promotional kiosk solution for loyalty and patron management strategies…
read nowMobivity debuts consumer frequency technology for retailers
April 15, 2019
Mobivity Holdings Corp, which offers the customer personalization platform Recurrency, is debuting an innovative frequency technology that will let retailers…
read nowMillennials not as loyal as some may think, claims report
March 13, 2019
Millennials in the U.S. and U.K. are not as loyal to retail brands as retailers may think. In fact nearly half, 45 percent, acknowledge they're less loyal to…
read nowConsumers loyal for life once they trust, claims study
February 28, 2019
Consumers are committed and loyal for life if they find a brand they trust.
read nowTarget beta loyalty program expands to more US markets
February 8, 2019
Target is expanding its beta 1 percent back loyalty program to more U.S. markets, including Denver, Kansas City and Phoenix.
read nowStartup Pei raises funding for retail bitcoin rewards platform
February 6, 2019
Pei, a fintech startup, has raised seed funding for its retailer card rewards program.
read nowMarriott rebranding contactless credit card, loyalty strategy
January 31, 2019
Marriott International and Chase Card Services are rebranding their co-branded credit card to a contactless card called the Marriott Bonvoy Boundless Credit…
read nowConsumers want more accessible reward redemption options, reveals study
January 28, 2019
Today's consumers don't want to wait until they hit the $100 mark in order to get a loyalty reward, and prefer to redeem loyalty points at least once a year…
read nowLightspeed debuts loyalty program for retailers, restaurants
December 17, 2018
Cloud point-of-sale maker Lightspeed is launching Lightspeed Loyalty, aimed at helping retailers and restaurants engage with customers and increase customer…
read nowWayfair debuts membership program boasting exclusive perks, saving opportunities
December 6, 2018
Wayfair's MyWay membership program aims to make shopping easier and more affordable by offering unique benefits as well as exclusive sales and discounts, free…
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