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Marketing News & Media

Deadline for NRF 'This is Retail' video contest is Friday

March 15, 2012

The National Retail Federation (NRF) is hoping its video contest will spark interest in the retail industry, which supports one in four American jobs.

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Museums increasing branding with upscale stores

March 15, 2012

The gift shop inside New York's Museum of Arts and Design feels more like a trendy place to shop than a museum store, thanks to Franci Sagar's creativity…

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Video game retailers merge to dominate Canadian market

March 15, 2012

Play N Trade, the world's largest video game retail franchisor, is expanding in Canada through a merger with Canadian-based Dimensions Games Corporation.

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Follow-up for success

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

A few years ago I presented a seminar to around one hundred retailers. These people run stores whose products have a fairly high price point; they often offer…

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Gap's marketing strategy may be a mistake

March 14, 2012

Gap, which successfully marketed to young adults in the 1990s with classic khakis and swing-dancing ads, is hoping that demographic will again buy into its…

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NBC's Fashion Star puts winning designs in-store the next day

Macy's, H&M and Saks will sell the reality show's best designs.

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Why you should never ask customers how much they're looking to spend

by Harry Friedman

You go shopping. You're looking for a gift. A salesperson, trying to deter­mine what merchandise to show you, asks, "How much do you want to spend?" You say…

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Report: Mobile promotions trump brand loyalty for consumers shopping in grocery, drug stores

March 12, 2012

The "Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior" – the second in a three-part series on smartphone owners' in-store experiences sponsored by…

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The dangers of cost-plus pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow…

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Psychological secrets of Gen Y shoppers revealed

March 9, 2012

Retailers learned how best to market to Gen Y shoppers this week at the 2012 Shopper Marketing Forum. Consumer psychologist and author Kit Yarrow, PhD.…

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Ford's options – when stock revs up workers

by Lisa Biank Fasig — Director, JZMcBride and Associates

As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts enjoyed by the…

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The four benefits of multi-channel retailing

Multi-channel retailing offers plenty of benefits to retailers, benefits that make investing in the strategy worthwhile.

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Big data's impact on retail customer loyalty

Many companies still invest 80 percent of their resources on customer acquisition, only 20 percent on retention.

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American Express cardholders using Twitter to score deals

March 7, 2012

American Express cardholders can now use Twitter to get discounts and other deals from more than a dozen retailers, according to the Associated Press.

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Delta offering free in-flight access to Amazon

March 5, 2012

Delta Air Lines today announced the addition of free access to shop Amazon.com and Amazonwireless.com onboard all Delta and Delta Connection flights with…

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Loyalty Limelight: Bloomingdale's rewards customers without credit

by Bryan Pearson — President, LoyaltyOne

The program: Bloomingdale's Loyallist Program

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GlobalShop 2012 round-up

In case you missed it, here's our coverage of this year's GlobalShop, in one convenient place.

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GM: A premature celebration?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

GM reported a record $7.6 billion profit for 2011. Politicians hailed this is as proof positive that the bailout worked. Is it truly a cause for celebration?

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GlobalShop 2012: 8 ways the smartphone can help your customers love you

Mobile technology is not the brick-and-mortar retailer's enemy.

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VeriFone extends c-store digital media reach with LIFT Retail acquisition

March 1, 2012

VeriFone Systems Inc. today announced the acquisition of LIFT Retail Marketing Technology Inc., the provider of a digital marketing system designed to increase…

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