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Marketing News & Media

Online boutique drives personalization with the help of AI

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Tuckernuck, a boutique clothing and accessories e-tailer, tapped Movable Ink, an AI-driven content personalization platform, to give customers what they want.

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7-Eleven acquiring 204 stores from Sunoco LP

February 8, 2024

7-Eleven Inc. will acquire 204 stores from Sunoco LP, including Stripes convenience stores and Laredo Taco Co. restaurants.

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Partner Tech USA CEO shares customer engagement philosophy

Sandra Hsia, CEO of Partner Tech USA, shares insight on the company’s customer engagement strategy, its holographic touch innovation and its AI-based powered…

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Rocky’s Ace Hardware expands footprint

February 7, 2024

Rocky's Ace Hardware, a family-owned Ace Hardware dealer, is acquiring two Massachusetts stores and will grow to 50 locations across nine states.

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Bluefin chief talks customer-centric strategy, retail product offerings

Frank Pisano, CEO at Bluefin, a longtime digital signage veteran, shares insight on his first year at the helm, Bluefin’s customer-built strategy and the…

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Buc-ee’s coming to Mebane, North Carolina

February 6, 2024

A Buc-ee's gas station and convenience store has got the green light to open in Mebane, North Carolina.

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REI plans 10 stores in 2024

February 2, 2024

Outdoor retailer REI Co-op plans to open 10 stores this year. Locations finalized for summer launches include Glendale, Arizona and Rancho Mirage, California.

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3 strategies to maximize return on retail media networks

by Parrish Chapman — Sr. Director, Enterprise Retail Sales Key Accounts, Samsung Electronics America

By merging digital displays with retail media networks, in-store signage becomes a new channel to create a connected shopping experience, captivate shoppers…

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Majority of retailers looking to invest in new customer loyalty tech

January 31, 2024

A hefty number of retailers and businesses, 89%, are planning to invest in new customer loyalty tech and strategies to improve the customer experience this…

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Creating retail omnichannel experiences for Gen Alpha

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Gen Z was the digital native consumer. Gen Alphas are digital ninjas that are early to adopt and leverage the latest tech and that means a big pivot for…

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Consumers like email when it comes to promotions

January 25, 2024

A good number, 75%, of consumers want promotional messages via email yet 20% will lose trust in a brand, or unsubscribe, if the emails land in the spam folder.

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Lifestyle brand Saucony debuts challenge-driven experience

January 24, 2024

Performance running lifestyle brand Saucony has launched the Marathumb Challenge, a branded experience to help users "outpace doom scrolling," with physical…

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Gift card spend bouncing back

January 23, 2024

Gift card spending is bouncing back with 69% of consumers buying the same amount of gift cards or more in 2023 compared to 2022.

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Crate & Barrel launches shared registry program

January 22, 2024

Crate & Barrel has debuted a shared registry program that allows couples and individuals to create one dream registry given access to Crate & Barrel…

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Revamping in-store customer engagement: Making shoppers feel ‘something spectacular’

by Geoffrey Boal — Vice-President Client Services, Match Retail

In today's retail environment, personalization is no longer a luxury; it's a necessity.

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American Airlines redesigns reward program with updates

January 16, 2024

American Airlines has updated and redesigned it AAdvantage rewards program.

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Lowe’s launches MyLowe’s rewards loyalty program for DIYers

January 16, 2024

Lowe's has launched a loyalty program aimed at the do-it-yourself customer.

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Monday best customer message day of the week

January 15, 2024

When it comes to a SMS marketing campaign retailers may want to focus on one specific day of the week — Monday.

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BJ’s Wholesale Club opens in North Jacksonville, Florida

January 15, 2024

BJ's Wholesale Club now has a location in North Jacksonville, Florida, and the store marks the brand's 242nd club.

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Leverage post-purchase tech to build lifelong fans

by Ken Rapp — CEO, Blustream

With cost-effective product ownership technology, retailers can stay competitive, get more from their customer acquisition costs, and create meaningful…

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