Marketing News & Media
Media Logic helps Cabela's celebrate its anniversary
May 22, 2011
Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media…
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Heritage vs. innovations vs. relevance
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
In an interview published a few years ago in Fortune magazine, Disney CEO Bob Iger was asked if Disney's lessening emphasis on animation was diminishing the…
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The rebate debate
by Sharon Goldman — Senior Director, COLLOQUY
According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…
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At Kroger, Shoppers are Bananas for Loyalty
by Lisa Biank Fasig — Director, JZMcBride and Associates
Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.
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Is 'America-washing' the next big thing?
by Doug Stephens — President, Retail Prophet Consulting
Walmart CEO Mike Duke surprised analysts last week by announcing that the majority of the products the retailer sells are made in the United States. The…
read nowMacy's loyalty pilot still circling the runway
by Lisa Biank Fasig — Director, JZMcBride and Associates
Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases.
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How social media is changing conferences
by Jim Joseph — President, Lippe Taylor
Last week I went to two industry conferences (OTC Perspectives and PRSA Counselors Academy) and an awards show (Sabre Awards) — it was a big networking week.…
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How 'karma credit' can build a business
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
While charity may begin at home, you build business by bringing it into your store. What goes around truly does come around. Take care of other people, and…
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Politics, religion and sex
I admit it right here in the first paragraph. I am not really going to talk about sex. Too easy, a lob shot. So in this year of presidential hopefuls popping…
read nowSocial media for retail made simple
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
If you're still wondering about how important social media can be to your business, think about this. Getting involved in social media is the same as…
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Where does the time go?
by Lynn Switanowski — President, Creative Business Consulting Group
Yesterday, I had a meeting with a client where we were supposed to spend 3 hours brainstorming a marketing strategy for a new store grand opening. Instead…
read nowShout Color Catcher: A lesson in brand extension
by Jim Joseph — President, Lippe Taylor
File this under "how do they do that?"
read nowNRF: Retailers lead economic charge with 10 straight months of sales gains
May 11, 2011
Retail sales increased for the tenth straight month in April, further evidence that the retail sector and consumer spending continue to lead the economic…
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What recent events in Japan will mean for luxury brands
by Bob Phibbs — CEO, The Retail Doctor
Before the news about Bin Laden, people were talking a lot about the effects from the tragic events in Japan. Of course there is a human side which we are all…
read nowForrester's Julie Ask on using mobile marketing strategically
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Just how important is mobile? According to Julie Ask, a vice president and principal analyst at Forrester Research, mobile will be transformational.
read nowWalmart To Go Will it Stay?
by Lisa Biank Fasig — Director, JZMcBride and Associates
For all of those consumers who would never go to Walmart, the hyperchain has found a way to come to you.The world's largest retailer is testing a home-delivery…
read nowThe Napster Moment
by Doug Stephens — President, Retail Prophet Consulting
In 1999, a teenager and a relatively simple piece of technology rocked the music industry. The teen was Shawn Fanning, the technology was P2P file sharing…
read nowAltimeters Jeremiah Owyang pinpoints retail's sweet spot
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.
read nowBenchmarking your retail performance
by Lynn Switanowski — President, Creative Business Consulting Group
As retailers, we're always striving to do better. We have previously suggested that benchmarking can help give retailers the unique perspective they need to…
read nowFour initiatives to improve long-term results
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Here are four initiatives to focus on right now for a positive impact on your long-term business results. I've written about these before, but I also keep…
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