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Marketing News & Media

GameStop launches in-store purchase scheme for digital game delivery

July 31, 2011

GameStop, the world's largest multichannel video game retailer, has announced that customers can now use any accepted form of payment, including trade credit…

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How retailers are giving men what they want

Is it really as simple as "Hooters plus product" when it comes to getting men excited about shopping?

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Deceptive pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"I'm not upset that you lied to me, I'm upset that from now on I can't believe you." - Friedrich Nietzsche

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Seven ways to tweak your loyalty initiatives for success

The bigger a company gets, the easier it is for a customer to get lost in the growing focus on sales, margin and scaling up.

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Can Booqoos make social discounts more valuable to retailers?

Upstart competitor to Groupon aims to give retailers more control over their campaigns.

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Walmart Joins the Data-ing Game

by Lisa Biank Fasig — Director, JZMcBride and Associates

Just how many bags of Tootsie Pops does Walmart sell every year? Soon, the world may know.

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What can we learn from Scottish farmers?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A recent BBC South Scotland News article stated that "Farmers across Scotland are being urged to attend a series of meetings to outline proposals for a new…

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NRF: Back-to-school sales expected to be flat

July 20, 2011

As they prepare for their annual back-to-school shopping trip, parents this year will make children scour their closets before agreeing to buy any new jeans…

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Cabela's selects Cartera Commerce to power new rewards shopping network

July 19, 2011

Cartera Commerce, a provider of multi-channel merchant networks and performance advertising solutions, and Cabela's, an outfitter of hunting, fishing and…

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Five ways to use mobile to drive positive brick-and-mortar shopping experiences

Extending the aisles, using games to engage shoppers among the ways mobile can make in-store shopping better.

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IBM debuts cloud-based analytics suite

July 17, 2011

In a recent news release, IBM announced the launch of a new cloud-based Web analytics and digital marketing suite.

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Not So Pretty in Pink

by Lisa Biank Fasig — Director, JZMcBride and Associates

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Study affirms importance of in-store technology

July 12, 2011

Retailers are turning to technology to boost customer satisfaction, productivity and multi-channel sales, according to a study co-sponsored by HP and RSR…

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Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…

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Making your retail business social in 2012

by Lynn Switanowski — President, Creative Business Consulting Group

People around the world are using social media for many reasons. They are meeting long lost relatives or high school classmates on social media sites…

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Stop marketing already!

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

We live in an age George Jetson would consider futuristic (sans the flying cars, of course). We have pushbutton everything. Pushbotton marketing, pushbutton…

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Connect with charities to brand and build your business

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Whether it's in your business or your personal life, you can't have too many friends. A great way for all businesses to create friendships is by teaming up…

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Pepsi Throwback

by Jim Joseph — President, Lippe Taylor

The cola wars are undoubtedly one of the most fascinating categories to watch in marketing - probably ever since the '80s.

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Retail trends go under the microscope at August Summit

Consumer trend experts Vickie Abrahamson and Mary Meehan will share the findings of their latest research.

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Stock Up on Customer Engagement

by Lisa Biank Fasig — Director, JZMcBride and Associates

It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas.

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