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Marketing News & Media

Transaction Wireless secures patent for social gifting tech for Facebook

July 5, 2011

Transaction Wireless, a provider of multi-channel digital gift card and integrated marketing solutions, announced today that it has been granted a United…

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Interactive window displays debut in UK

July 4, 2011

Hidden Creative, a Manchester, UK creative agency, has unveiled the newest in window displays: a fully interactive display that window shoppers control with…

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Foursquare and American Express

by Jim Joseph — President, Lippe Taylor

I think a new day may just be beginning for location-based social media. Late last week Foursquare announced a new partnership with American Express…

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US Airways suing for lower prices

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A recent Miami Herald headline - "US Airways sues Sabre over pricing." According to the article US Airways isn't the only airline, American has a suit pending…

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Big Y Foods pioneers Groupon use for grocery marketing

Retailer says there is 'big power' in store-specific coupon deals.

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Customer experience lessons from Red Bull

Here are four ways the energy drink brand uses unconventional thinking to stand apart from its competition.

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Opinion: Retailers, manufacturers need to work on collaboration

Collaboration shouldn't be exclusive to a new product launch, promotion or supply chain initiative.

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Shopatron helps Klipsch develop premium ecommerce site

June 22, 2011

Klipsch, the manufacturer of high-end audio speakers, is making its products available online with the help of ecommerce solutions provider Shopatron.

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Hitwise says each new Facebook fan leads to 20 extra visits to a retailers site

June 22, 2011

According to the Hitwise blog, Facebook fans have a real measurable value: 20. That’s the number of additional visits Hitwise analyst Robin Goad said a…

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Amex and foursquare roll out mobile coupon program nationwide

June 22, 2011

American Express is embracing location-based mobile couponing. The credit card company is joining with location-based social media site foursquare to roll…

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The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

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Mobile loyalty app shopkick welcomes small, medium retailers

June 21, 2011

Location-based shopping app shopkick is welcoming small local stores and coffee shops into its program. The program, which already includes prominent retailers…

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Lowly barcodes get fresh approach

June 21, 2011

The humble universal product code (UPC), the tiny barcode that appears on every package good, is getting a creative new approach. An article at the Wall Street…

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NetWorld Alliance publishes roadmap for mobile retail apps

June 21, 2011

LOUISVILLE, Ky. — NetWorld Alliance, publisher of Retail Customer Experience and other B-to-B news and information portals, has published "Executive Briefing…

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NN4M combines catalog shopping with impressive interactivity on figleaves.com iPad app

June 21, 2011

NN4M, a provider of integrated, transactional retail apps and mobile solutions, has developed a mobile shopping iPad app for retailer figleaves.com. The new…

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You can't sell a Rolex like a Ram Truck

by Bob Phibbs — CEO, The Retail Doctor

More and more brands are opening their own retail outlets in an effort to make their brand stand out. But more importantly to control their image.

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Good news for retailers and shoppers: "retail therapy" does make you happy

June 20, 2011

According to an article in the UK Daily Mail, it’s official: shopping does make you happy. The article cites a new study that says buying something nice has “a…

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UK mobile coupon company Eagle Eye secures funding

June 20, 2011

UK Mobile voucher company Eagle Eye Solutions has raised £1.5 million (US$2.4 million) in a round of funding led by Sir Terry Leahy, former CEO of UK retailer…

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MUJI, the 'unbrand'

by Jim Joseph — President, Lippe Taylor

I find this recent import from Japan to be an interesting retail branding story.

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Thumping the sales slump

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Just about any store or person hits a sales slump sometime in the year. Some slumps last a day, some last a couple days, and some last an excruciating amount…

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