Webinar: Connecting contact center, social and web interactions to create superior customer service

It’s not about product price, it’s about customer relationships. It’s about every interaction you have with your customer during their life cycle. And, with an…

Sunrise MarketPlace launches redesigned website

March 23, 2011

Sunrise MarketPlace, a Citrus Heights, Calif., retail and business district, has partnered with Mallfinder, a developer and provider of integrated marketing…

Aggregator site launches commitment-free coupons program

by Kim Williams — Reporter, NetWorld Alliance

Services like Xferral offer an easy way to browse deal-a-day sites like Groupon and others.

Apple sues Amazon for use of term 'App store'

March 22, 2011

According to Bloomberg.com, Apple Inc. is suing Amazon.com Inc., claiming the retailer’s use of the term “App Store” is trademark infringement.

Study: Personalization key to retail growth

In-store technologies can boost customer satisfaction, according to two new consumer reports.

Globys announces data-driven customer experience solutions suite

March 20, 2011

Globys, a provider of data and analytics solutions for the telecommunications market, has announced a comprehensive customer-experience suite of solutions that…

Organization engagement: Five key steps to aligning around the customer

Retailers might think they're customer-centric, but many customers experience the opposite.

Mobile Monday: Home Depot app

The app makes shopping easy, and makes customers better shoppers with tools that help avoid extra trips to the store.

Marketing and 'the wrong hero'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Marketing messages must be great stories ... about the true hero.I wish I could remember the source of this elegant language for the person certainly deserves…

Honor What Customers Care About

by Jeanne Bliss — Founder, CustomerBliss

CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk…

A sweet rewards program

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

I'm not a big fan of traditional loyalty programs although I do belong to multiple grocery and drugstore programs. And that's exactly why I'm not a fan. If…

AT&T offers customers location-based mobile advertising

by Kim Williams — Reporter, NetWorld Alliance

Customers are concerned about charges for text ads and number of messages.

Mobile Monday: Coach Gift Finder

This special-purpose app's elegance is in how easily it helps customers find the perfect gift.

Integrating Social Media into Customer Service

Although there are more ways than ever before to engage with customers, keeping track of all of those conversations and providing a consistent message can pose…

The three key attributes of effective mobile retail apps

Very few successfully incorporate all three, and without all three, an app will likely be short-lived.

New study says creating emotional ties with consumers is a successful strategy

March 9, 2011

According to NRF.com, a recent research study by Kurt Salmon, a global management consulting firm, says that consumers feel a personality connection to the…

Starbucks 40th Anniversary

by Jim Joseph — President, Lippe Taylor

When Starbucks announced its new logo earlier this year, they said that it was just the start of something big. We got all a twitter about it, but I for one…

Why I continue to encourage higher prices

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Even as I advocate higher prices, I understand that they will inevitably fall.In his book, The Rational Optimist, Matt Ridley offers countless examples of how…

IBM report: The smarter consumer has arrived

by James Bickers — Editor, Networld Alliance

Growing numbers of people are "instrumented," using two or more technology channels to shop.

Herbal Essences launches Microsoft Tag displays

March 3, 2011

Herbal Essences recently launched a new retail campaign using the Microsoft Tag on in-store shelf talkers. The Tag help shoppers determine which collection of…