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Marketing News & Media

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

by Bryan Pearson — President, LoyaltyOne

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship…

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Email beats out social network tools in consumer communications

Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm…

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Consumers are rapidly blurring lines and changing channels

by Chris Petersen — Owner, IMS

Future success requires going boldly where no one has gone before.

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Macy's, Target opening late Thanksgiving Day

November 10, 2015

Retailers are taking various stances in regards to opening stores, online and offline, on Thanksgiving.

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Restaurants to honor veterans, active-duty military on Veterans Day

November 10, 2015

Restaurant chains across the United States will honor the nation's veterans and active-duty military personnel Wednesday (Veterans Day) with a variety of…

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Successful brand leaders share advice, tips and industry insight

by Travis Wagoner — Editor, Networld Media Group

Restaurant operators and successful business leaders offer up perspectives about what it takes to be a success and remain a successful venture.

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Building the brand culture: It’s all about empowering employees

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

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Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for…

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Email marketing remains a viable customer experience tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

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Amazon kicks off Black Friday weeks ahead of top shopping day

November 2, 2015

Amazon is setting its own Black Friday season, by kicking off holiday deals as November arrives.

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REI shuttering stores Black Friday, urges fans, workers to enjoy the outdoors

November 2, 2015

Outdoor retailer REI is closing its doors to shoppers and urging employees, as well as consumers, to enjoy the biggest shopping day of the year in the outdoors.

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Lowe’s going virtual with in-store consumer design, preps 3D printer for space station

October 30, 2015

Retail home improvement player Lowe’s is going virtual with a consumer-facing design service and also plans to be the first retailer to push product into space.

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Watch out Amazon: Wal-Mart prepping drone delivery service, seeking fed's approval

October 30, 2015

Amazon's drone service will have a big competitor as Wal-Mart is seeking federal approval for such delivery approach as well.

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ICX Symposium: The customer experience is about technology + emotion

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not…

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ICX Symposium: The future is here (it's just unevenly distributed)

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

There is a tidal wave of disruption happening across every industry with the intersection of technology innovation and fast-changing customer expectations, and…

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Sears launches service melding online shopping with in-store expertise

October 27, 2015

Online consumers seeking home appliance insight can now easily connect with knowledgeable associates with in-store appointment service.

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Top 10 PR do's (and a few don'ts)

by Travis Wagoner — Editor, Networld Media Group

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

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Microsoft retail flagship opens doors in NY

October 26, 2015

It’s opening day today for Microsoft’s first flagship retail location on Fifth Avenue in Manhattan.

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FCES15: Why design is key to customer engagement

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

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FCES15: How failing to adapt leads to failure in business

by Travis Wagoner — Editor, Networld Media Group

Jeremy Gutsche kicked off the 10th annual Fast Casual Executive Summit on Sunday evening at the Mandarin Oriental Hotel in Miami with a rousing and energetic…

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