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Marketing News & Media

Year in Review: 5 insights on why data will remain critical in 2016

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Data, specifically given the looming Internet of Things technology ahead, will prove even more critical for retailers in 2016.

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Retail hours for Christmas Eve aim to provide late shoppers a reprieve

December 21, 2015

The retail segment is hoping more than a few procrastinators will be out and about Christmas Eve and expanding hours to accommodate the last-minute consumer…

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Retailers embracing Free Shipping Friday

December 18, 2015

Whether free shipping offers a competitive edge for retailers is a bit murky as the incentive is now pretty much an expected consumer benefit.

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How To: Crafting a retail customer experience to lure millennial consumers

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Rodney Mason, Blackhawk group vice president of marketing, offers tips and insight on how retailers should approach developing and implementing a strategy…

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Amazon expands booze service but challenges ahead in meeting consumer needs

December 11, 2015

Online leading retailer offers daily delivery service timeframe when most local liquor suppliers aren't yet open.

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Chicago retailers hopping on Amazon Prime Now service

December 10, 2015

More local stores in Chicago are signing up for Amazon’s Prime Now one-hour delivery program.

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Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

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Investing in loyalty: How a family-run chain may just upstage big brands

by Bryan Pearson — President, LoyaltyOne

Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their…

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Don't miss: Webinar focuses on how millennials are disrupting shopping

December 7, 2015

Grabbing the millennial shopper's attention requires a strategy, a commitment and the right technology.

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Small Business Saturday no small revenue booster for local retailers

December 7, 2015

Small Business Saturday a lucrative success even without the usual consumer incentive.

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Live webinar offers insight on how to master location-based marketing

December 2, 2015

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for retailers when it comes to…

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Black Friday loved by younger consumers, not so much by the older shopper

November 25, 2015

Black Friday is more appealing to the younger consumer as they are the most interested in potential saving.

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Amazon most intimate brand, reveals new research

November 25, 2015

When it comes to brand intimacy Amazon is leading the pack.

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Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract…

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Live webinar targets location-based marketing for retail segment

November 24, 2015

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for retailers when it comes to…

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Lululemon takes a community, concierge approach to lure in shoppers

November 23, 2015

Lululemon Athletica is aiming to lure in shoppers, and keep them browsing longer in its retail space and taking a few new approaches to making that happen.

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Ex-Walgreens leader steps into new chief role at Kohl’s

November 23, 2015

Kohl’s has a new chief operating officer, having hired on former Walgreens e-commerce chief Sona Chawla.

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Walmart revamps Cyber Monday into Cyber Sunday

November 23, 2015

The world's biggest retailer jump starts the online shopping day of the year one day earlier and is offering quadruple the number of sales items.

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Walmart inventory cuts – 5 ways to make room for the best shoppers

by Bryan Pearson — President, LoyaltyOne

Walmart’s recent attempt to reduce shelf stock has vendors concerned, but the greater consideration should be applied to shoppers. Walmart may be doing so, as…

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4 questions retailers must answer to drive the ultimate customer experience

Retailers face an increasingly competitive marketplace, buffeted continually by the need to evolve and adopt the newest technologies introduced to the market.

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