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Marketing News & Media

GameStop buying customer gift cards issued by other retailers

March 11, 2015

More than 90 retail branded gift cards are accepted, including Barnes & Noble, Gap, JCPenney and Target.

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Edgecase debuts visual shopping for mobile

March 11, 2015

Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile…

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Study says online shoppers want more flexibility

March 9, 2015

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options…

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Jirafe announces predictive commerce intelligence platform Insight

March 6, 2015

With the release, online merchants can get answers about their customer, marketing, and merchandising data and take action on what they learn in seconds.

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Report says retailers didn't get much love on Valentine's Day

March 5, 2015

According to the report, traffic declined year-over-year due to harsh weather across much of the country, and storefront conversion was negatively impacted by…

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In-mall mobile retail solution StepsAway expands footprint into 10 new malls

March 5, 2015

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.

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From stock options to oranges: Whole Foods Rewards is a natural for growth

by Bryan Pearson — President, LoyaltyOne

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with…

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Playing the JCPenney blame game

by Robert Passikoff — Consultant, Brand Keys

No, it's not a new promotion, but the latest excuse for holiday losses.

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The ROI of social engagement

by Scott Slucher — Account Executive, Networld Alliance

Current social media trends put the focus on context.

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Vibes seeks to improve mobile marketing with new initiative

February 20, 2015

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet…

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The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence…

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Ace Hardware testing same-day delivery

February 17, 2015

Ace's Express Delivery pilot has officially rolled out in 33 stores in select neighborhoods in Florida, Illinois, Colorado, Maryland, Texas and Arizona.

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Consumer expectations of retailers growing fast, says new engagement index

February 16, 2015

J. Crew, Nike, Marshall’s and TJ Maxx, Walmart, Home Depot, Whole Foods, Amazon.com, Costco, and Dick’s all captured engagement leadership positions in a…

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Consumer spending on home fashions, appliances rose for two years

February 12, 2015

Consumers spent more than $47 billion on small appliances, non-electric housewares products and home fashions in 2014, according to The NPD Group.

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Mobiquity and ShopAdvisor announce partnership

February 12, 2015

Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly …

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Bond launches CPG mobile loyalty app SynapzeSHOP

February 11, 2015

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

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ADL says Urban Outfitters product is 'eerily reminiscent' of Holocaust-era design

February 10, 2015

The Anti-Defamation League is urging Urban Outfitters to stop selling a tapestry that it says is “eerily reminiscent” of the prisoner gray and white stripes…

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Hy-Vee selects Interactions for experiential marketing services

February 10, 2015

Interactions will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to…

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Rakuten survey says men will spend more than women on Valentine's Day

February 3, 2015

American men will spend more on Valentine's Day than women, with men spending an average of $104, compared to $45 by women.

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Mattress store goes completely associate-free

January 30, 2015

Management monitors the store via web cams, and shoppers can place their orders whenever they are ready on the in-store kiosks.

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