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Marketing News & Media

Talking With: Needle President Scott Pulsipher on mobilizing brand advocates

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

One of a brand's best marketing asset is the loyal fan. That's why it's critical to mobilize such advocates to drive revenue, build the consumer base and boost…

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Starbucks loyalty change brews anger, filters out value of experience

by Bryan Pearson — President, LoyaltyOne

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other…

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Target's strategy is all about creating a hassle-free customer experience

From all indications 2016 is going to be a busy year for Target and the prime focus will be on the consumer.

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5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

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Walmart customer satisfaction ranking takes a deeper dip

February 29, 2016

Walmart’s battling a bunch of challenges and can now add not satisfying customers to the list.

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Whole Foods seeks partners with 'mojo' for new supermarket brand

February 25, 2016

The supermarket's impending '365' small supermarket brand aims to partner with a variety of retail to provide a rewarding shopping experience.

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Talking With: Data Science Director Peter Chen on making analytics pay off

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Data and data analysis are critical to be competitive in retail and an expert offers up insight on what to do and what not to do.

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Total Wine & More stakes new location in California

February 11, 2016

The nation’s biggest wine retailer is staking a claim in the Bay area, opening a huge retail outlet in Fremont, California.

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Talking With: Cisco Retail CTO Shaun Kirby on digital disruption

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retail Customer Experience talks with Cisco Retail CTO Shaun Kirby to get deeper insight on the digital disruption taking place in the retail segment and how…

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Retailers must embrace the mobile consumer to boost sales, increase loyalty

February 10, 2016

Nearly half of all retail shopping activity involves some sort of mobile and it’s more than half when it is millennials doing the shopping.

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Amazon opening bookstores isn't as newsworthy as many may think

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Amazon opening bookstores grabs lots of attention but it's really just another smart strategy. After all Amazon is a book seller already.

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Study: Cheapest price may not always win over the consumer

February 9, 2016

Consumers care about price but they also care about the quality of a retailer.

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In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

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Talking With: Gladson CEO Sue Sentell on data management strategy

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A big focus in 2016 will be leveraging data to improve and enhance customer experience. An expert offers up tips and insight on making it happen.

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Walmart aims to brand its future gas stations

February 5, 2016

Mega retailer will brand new gas station operations going forward in a quest for a consistent customer experience.

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January's top 5 stories: Tech, trends and strategies for 2016

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

It's time for a look back at the most-read articles at Retail Customer Experience in January just in case you didn't keep up and were focused on keeping those…

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6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

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BlackHawk Network snares NimbleCommerce to expand prepaid, gift card service portfolio

February 4, 2016

Prepaid and payment network payer Blackhawk Network is buying NimbleCommerce, which lets retailers manage repaid offer and gift card programs.

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Airlines bring back snacks, expand entertainment to boost customer experience

February 1, 2016

After a decade of pulling free snacks off flights airlines are bringing back goodies in a quest to boost the traveler's flying experience.

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New NEC tools aim to help retailers with data, demographics and analytics

January 26, 2016

NEC Corp. of America debuted a slew of new tools at the January NRF BIG Show and the hardware, software and services are focused on helping retailers with…

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