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Marketing News & Media

Montana convenience stores roll out new POS

April 23, 2015

Town Pump selects new point of sale system to support EMV compliance and enhance customer experience.

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Why millennials are careful shoppers

by Cherryh Cansler — Editor, FastCasual.com

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making…

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Kmart's Joe Boxer Tracker Band rewards users for doing nothing

April 21, 2015

Kmart is tapping into the fitness tracker trend with an "inactivity tracker" meant to promote the retailer's Joe Boxer pajama brand.

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Levi Strauss and Lululemon detail RFID expansions

April 20, 2015

Both companies are fully migrating to the technology for their garments in stores.

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Taking a closer look at AmEx's land of Plenti

by Bryan Pearson — President, LoyaltyOne

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the…

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Customer loyalty membership programs on the rise, study says

April 17, 2015

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

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New online Boutique gives Breitling more agility with tailored platform

April 16, 2015

The new online Boutique will provide a secure online shopping resource for those looking to purchase a Breitling, so customers can be assured they are…

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Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

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Hitting the bull's-eye will require more than moms in minivans

by Chris Petersen — Owner, IMS

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

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Consumers are more motivated by loyalty programs than ever before

Marketers must evolve and differentiate programs to sustain consumer engagement in a highly competitive loyalty landscape.

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Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

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Capgemini report finds modern loyalty programs insufficient and ineffective

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

March 26, 2015

A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively…

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US retailers struggling to meet consumer expectations around mobile, in-store experience

March 25, 2015

Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need…

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Retail of the future: Five insights from SXSW Interactive

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

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Starbucks suspends 'Race Together' campaign amid criticism

by Josh Fischer — Editor, NetWorld

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where…

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Making a 'lovemark': How Coke and Burberry derive devotion digitally

by Bryan Pearson — President, LoyaltyOne

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through…

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Amex pushes forward major retail rewards initiative

March 20, 2015

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu will be initial partners.

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Target adds one-year return policy

March 18, 2015

The retailer also rolled out a one-year return guarantee for guests using Target's baby, college or wedding Gift Registry.

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Walmart highlighting women-owned brands with logo program

March 13, 2015

The products will be sold in all Walmart stores nationwide and will have a prominent presence on a dedicated section of the retailer's website.

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Are your fans mad about your brand?

by Pat Bakey — General Manager Consumer Industries, SAP

With March Madness upon us, here's how retailers can learn from sporting fanatics.

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