Marketing News & Media
Swirl launches mobile ad exchange
October 20, 2014
According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their…
read nowSimon Malls implementing Ziploop mobile shopping app
October 17, 2014
According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.
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Nine common mistakes that can wreck your retail business
by Bob Phibbs — CEO, The Retail Doctor
You can't always blame your company's hard times on the economy or the competition. Sometimes, it's a lack of focus on the fundamentals.
read nowAmerican Eagle Outfitters says beacons are driving better sales
October 15, 2014
American Eagle customers received a message upon entering the store, offering a small incentive for visiting the fitting rooms. Resulting data showed the…
read nowStudy says consumer satisfaction with supermarkets is very high
October 14, 2014
The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five…
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Don't let 'holiday creep' ruin your retail story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
On the surface, holiday creep may not seem like a problem for retailers, but when you take a closer look, you can see how this phenomenon contributes to the…
read nowSeptember spending shows slight retreat from August
October 14, 2014
Following a summer in which spending growth hit several year-long highs, September spending slowed slightly when compared to August numbers.
read nowOnline holiday shopping to be more influenced by social media this year
October 10, 2014
Survey results show 36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year, and 49 percent will make purchases based…
read nowSeptember retail sales fall short
October 10, 2014
Traffic decreased substantially compared to last year and last month. However, healthier economic conditions and less government disruption led to significant…
read nowICSC predicts 4 percent rise in holiday retail revenue
October 9, 2014
Positive economic signals point to a stronger holiday shopping season as the International Council of Shopping Centers (ICSC) forecasts a 4.0 percent increase…
read nowSurvey says U.S. consumers plan to spend more this holiday season
October 9, 2014
Holiday gift purchases expected to average $718; Consumer enthusiasm for Black Friday shopping hits eight-year peak.
read nowStudy says shoppers are abandoning mobile shopping carts due to poor customer care
October 8, 2014
New research from Contact Solutions shows that consumers have high expectations for retail care when shopping via mobile device, and if those expectations…
read nowStepsAway brings location-based marketing to mall retailers
October 8, 2014
Retailers using the StepsAway solution at launch include Sephora, Express, Art of Shaving and Things Remembered, among others.
read nowMoment.me launches tool for real-time aggregation of place-based social content
October 7, 2014
According to the company, business owners can simply input an address or the name of their establishment and Moment.me will aggregate all the content that has…
read nowNRF forecasts holiday sales to increase 4.1 percent
October 7, 2014
Holiday sales on average have grown 2.9 percent over the past 10 years, including estimates for 2014, and are expected to represent approximately 19.2 percent…
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Macy's omnichannel strategy: Moving engagement as well as sweaters
by Bryan Pearson — President, LoyaltyOne
Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more…
read nowChristopher & Banks focuses on inclusiveness, launches 'missy-petite-women' format
October 3, 2014
Christopher & Banks will operate approximately 190 stores with this real estate and merchandise format that brings the CJ Banks brand under the Christopher …
read nowQuri launches Impact tool to track in-store conditions
October 2, 2014
Impact performs a granular, real-time analysis of in-store conditions data, including location, merchandising efforts and inventory.
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How mobile changes consumer behavior
by James Bickers — Editor, Networld Alliance
When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.
watch nowSephora, Starbucks, Home Depot rank highest in digital gifting benchmark
September 30, 2014
Sephora, which has ranked among the top five spots for the past two years, took the number one spot for the first time this year.
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