Marketing News & Media
First 23 days of November saw $17.5 billion in desktop e-commerce
November 26, 2014
Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending.
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#GivingTuesday: Do we need another holiday this season?
by Chris Petersen — Owner, IMS
Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions…
read nowSwirl releases results of retail beacon marketing campaigns
November 25, 2014
The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani…
read nowMood Media, Shazam announce 'Shazam In-Store'
November 25, 2014
According to the companies, Shazam-In Store, part of Shazam's larger expansion strategy into consumer-facing environments, is integrated into the existing…
read nowSurvey: Online shoppers have become deal-hungry
November 25, 2014
Eighty-one percent of survey respondents said the accessibility of discount, deal and coupon sites have affected their willingness to pay full price. In fact…
read nowDeloitte releases pre-Thanksgiving survey results
November 24, 2014
Consumers still have a lot of shopping to do, and more than half will shop over Thanksgiving weekend.
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The key piece missing from Apple Pay
by Bryan Pearson — President, LoyaltyOne
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.
read nowMost consumers prefer gift cards to gifts, but many feel guilty asking for them
November 24, 2014
Survey finds 78 percent of consumers think gift cards make shopping easy, but one in three consumers feels guilty putting them on their wish lists.
read nowBlack Friday in-store shopping still tops, Cyber Monday actually draws one-third of consumers to physical stores
November 24, 2014
Younger consumers are the most likely to shop in physical stores Thanksgiving Thursday through Cyber Monday, with 25-34 year-olds most likely to shop in a…
read nowLevelUp, Cardpool partner for gift card exchange program
November 21, 2014
Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.
read nowMost Americans say they won't shop on either Black Friday or Cyber Monday
November 19, 2014
Millennials are the most likely to shop on those dates.
read nowMore than half of Americans looking for rebates this holiday season
November 19, 2014
The number one type of product for which survey respondents are most likely to use a holiday rebate is electronics (51 percent). Twenty-six percent said they’d…
read nowTraditional coupon offers still dominate, but volume of digital 'clips' continues to climb
November 19, 2014
More than 2 billion coupons were redeemed during the first nine months of 2014.
read nowMobile's impact on new product purchases by moms rises 26 percent over 2013
November 18, 2014
With moms on the go, smartphones in hand, the study finds that a majority use their mobile device specifically for shopping while in-store.
read nowNielsen: Global perceptions of store brands improve, but share of basket varies by country
November 18, 2014
The Nielsen Global Survey of Private Label polled more than 30,000 Internet respondents in 60 countries to understand how consumer perceptions about…
read nowMyAFINITI program brings brand-specific offers to AARP members at POS
November 18, 2014
AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted…
read nowThe best time for online Black Friday shopping? Wednesday night
November 18, 2014
The online versions of these sales typically start many hours earlier and in some cases days before.
read nowSocial shopping network Retailcommon available now in the US
November 17, 2014
Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.
read nowWhile others discount, Amazon raises prices on Cyber Monday
November 17, 2014
In the 2013 holiday season, while Amazon discounted the most on Black Friday, it then raised prices the most for Cyber Monday.
read nowWhole Foods testing new interactive tech in Georgia store
November 17, 2014
The installations create an informative, entertaining and streamlined shopping experience, including connecting shoppers more closely to the farmers who…
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