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Marketing News & Media

Girl toy sales slump proving to be a challenge for retailers

July 23, 2015

Girls aren't buying as many toys these days as boys and it's impacting the bottom line for retailers.

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Amazon expands handyman service to 15 metro areas

July 22, 2015

Amazon Home Services is expanding nationwide in terms of providers and services, as it begins moving into 15 metro areas including Atlanta, Boston, Miami and…

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Back to School: Sales to dip nearly 10% despite other economy gains

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Despite positive economic moves in the housing and job markets, the retail back-to-school sales season won't be as robust as last year. Overall, however…

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Airport shoppers enjoying new interactive retail experience

July 13, 2015

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

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Wal-Mart aims to beat Amazon with big sale, shipping incentive

Just one week after Amazon announced a big retail sales push with its ‘Prime Day’ event happening Wednesday, mega competitor Wal-Mart announces its response…

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Wegmans Food Markets debuts meal plan for the busy family

July 10, 2015

Wegmans nutritionist Kirby Branciforte said the guide will help families with fast, healthy eating during the summer.

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Back to School: 8 tips for enhancing mobile customer experience

In Part 2 of our Back-to-School series, an expert offers tips on enticing the mobile shopper and ensuring the mobile retail experience is rewarding for the…

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Retailers push for tax-free weekend to spur late summer shopping traffic

July 8, 2015

Massachusetts retailers are hoping to spur business in mid-August with a sales tax-free weekend.

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Men are from Mars, women from Venus in the retail shopping environment

July 8, 2015

When it comes to retail shopping men and women have very distinct behaviors, both in the brick and mortar environment and online, and retailers need to tune…

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Back to School: Not too early to start planning as new trends factor into strategy

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

In this first part of a 10-part series on back-to-school retail strategies experts offer up insight on new trends and why you need to start planning for the…

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Amazon celebrating big anniversary in prime fashion

July 6, 2015

It's been 20 years since Amazon.com opened its doors and the e-tailer is using the big occasion to promote its top-tier membership service and one of its…

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STRATACACHE expands shopper marketing with IZ-ON acquisition

July 2, 2015

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing…

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3 ways to prep for the ban on trans fats

Food retailers can prepare for the ban by taking a few necessary steps.

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Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable…

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Gartner includes Bond Brand Loyalty in market guide for loyalty platforms

Bond considered a key player in loyalty marketing, with a platform and services that seek to support acquisition and long-term retention of customers.

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Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort…

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Why upscale, newer brands can escape negative Groupon effect

June 19, 2015

Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert…

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Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania…

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Gap store closing may spur new customer experience for brand fans and Old Navy, Banana Republic shoppers

June 19, 2015

Retail giant Gap Inc. may be closing down 175 North America stores and laying off about 250 workers but there may be a huge silver lining for another brand…

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The new force at Old Navy: 4 loyalty Lessons from a retail revival

by Bryan Pearson — President, LoyaltyOne

Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.

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