ShopSavvy gives consumers expanded retailer tracking

August 19, 2014

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

PassMarket, NCR Silver connect to enhance mobile shopping experience

August 14, 2014

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping…

New Balance uses live omnichannel event to promote its latest running-shoe launch

by Greg Sharpless

August 14, 2014

Footwear manufacturer New Balance is partnering with Oregon-based Brandlive to produce a four-day series of online and in-store video events, all designed to…

Nordstrom launches give-back brand Treasure&Bond

August 11, 2014

Five percent of net profits will support nonprofits that empower women and girls.

Epicurious using beacons for in-store experiences

August 8, 2014

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and…

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Study finds that digital coupons positively affect brand and loyalty

August 7, 2014

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons…

TouchStore aims to engage in-store shoppers on their mobile devices

August 6, 2014

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store…

Five disruptive retail trends to watch for

by Kristen Gramigna — Chief Marketing Officer, BluePay

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

Sitecore introduces .NET-based experience commerce platform

August 5, 2014

Sitecore has announced an early access program for Sitecore Commerce, which it says is the first enterprise-grade .NET customer experience management solution…

Maslow's hierarchy of needs and the psychology of loyalty programs

by Bryan Pearson — President, LoyaltyOne

Psychology 101 meets loyalty marketing.

Simon adding beacons to create 200 'smart malls'

August 4, 2014

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

Why brand longevity means avoiding shortcuts

by Andrew Sharpe — Retail Strategist, BRANDSPANK

What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

Dollar General completes DG Digital Coupon rollout

July 31, 2014

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer…

Brick and mortar retail sees 59 percent revenue growth in Q2

July 30, 2014

MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board…

Mobile ad engagement doubles

July 30, 2014

Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

Seven lessons in upselling, learned from a trip to the mechanic

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

Most parents say back-to-school spending will increase this year

July 29, 2014

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater…

Lord & Taylor deploying beacons in North American stores

July 28, 2014

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers…

Survey says in-store is the preferred method for back-to-school shopping

July 24, 2014

Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.