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Marketing News & Media

Best Buy enhances selfie experience

May 6, 2015

HISY gadgets enhance selfie shots and group shot photography.

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Chef Ernesto launches all-natural foods at select Dollar Trees

May 5, 2015

Chef Ernesto is announcing a nationwide rollout of its all-natural frozen food line now available at Dollar Tree stores from New England to North Carolina.

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Hallmark shows signs of 'The Force'

May 4, 2015

Select Hallmark Gold Crown stores will offer in-store promotions for the celebration of May the 4th.

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Warriors of Mandalore invade Spencer's

May 4, 2015

Spencer's Gifts unveiled its newest Star Wars product line today, aligning with "May the 4th" Star Wars' fan festivities.

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The Force is strong with this chocolate

May 4, 2015

Star Wars-themed merchandise reaches M&M'S World stores far, far away.

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JCPenney tabs West as chief customer and marketing officer

May 1, 2015

JCPenney announced that Mary Beth West will join the company's executive leadership team as executive vice president and chief customer and marketing officer.

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Lululemon's ABC's of marketing

by Bryan Pearson — President, LoyaltyOne

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its…

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Retailers enhancing customer experience with interactivity

by Casey Dubbs — Marketing Manager, Horizon Display

A look at why adding interactive digital signage could give retailers a seamless customer experience.

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3 lessons retailers can learn from ad agencies

by Cherryh Cansler — Publisher, FastCasual.com

Retailers, marketers and business owners can learn a lot from ad agencies.

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Gap issues statement on Nepal earthquake disaster

April 27, 2015

Gap is matching funds of any eligible Gap employee who donates to the Mercy Corps.

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Cabela's encouraging customers to disconnect

April 23, 2015

Cabela's, in partnership with country singer Justin Moore, announces Disconnect Day, a nationwide campaign encouraging Americans to step away from their…

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Montana convenience stores roll out new POS

April 23, 2015

Town Pump selects new point of sale system to support EMV compliance and enhance customer experience.

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Why millennials are careful shoppers

by Cherryh Cansler — Publisher, FastCasual.com

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making…

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Kmart's Joe Boxer Tracker Band rewards users for doing nothing

April 21, 2015

Kmart is tapping into the fitness tracker trend with an "inactivity tracker" meant to promote the retailer's Joe Boxer pajama brand.

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Levi Strauss and Lululemon detail RFID expansions

April 20, 2015

Both companies are fully migrating to the technology for their garments in stores.

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Taking a closer look at AmEx's land of Plenti

by Bryan Pearson — President, LoyaltyOne

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the…

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Customer loyalty membership programs on the rise, study says

April 17, 2015

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

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New online Boutique gives Breitling more agility with tailored platform

April 16, 2015

The new online Boutique will provide a secure online shopping resource for those looking to purchase a Breitling, so customers can be assured they are…

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Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

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Hitting the bull's-eye will require more than moms in minivans

by Chris Petersen — Owner, IMS

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

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