Armed with the right strategy, Instagram is valuable marketing weapon

The visual network requires its own specific strategy but must be part of the overall promotional effort.

How to use humor in marketing to make your customers LOL

Making a customer laugh is a great thing, but if a humorous campaign falls flat the fallout will last longer than any potential merriment.

US retailers heaviest spenders on digital advertising

June 1, 2015

US retailers spend more on digital ads than any other industry.

Walmart releases position statement on farm animal welfare

May 27, 2015

Walmart, and its membership-model outlet Sam's Club, recently released a statement lining out its position on farm animal welfare.

5 loyalty program dos and don'ts

by Josh Fischer — Editor, NetWorld

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure…

7-Eleven in Phillipines enhances loyalty platform

May 20, 2015

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Will Facebook and Twitter accelerate retail m-commerce?

by Alex Hum — Chief Architect, IT Consultant

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

FAO Schwarz toy store in midtown Manhattan to close

May 19, 2015

The FAO Schwarz toy store in midtown Manhattan will close July 15 due to rising rent.

What Macy’s, Neiman and Guess reveal about price wars

by Bryan Pearson — President, LoyaltyOne

The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.

Study reveals how consumers feel about giving to charity at the register

May 15, 2015

The Change at the Checkout Report found that 71 percent of the survey respondents have donated to charity at the register.

IBM releases cloud-integrated solution for marketing

May 14, 2015

IBM launches cloud-based product aimed at helping brands meet the growing complexity in retail, omnichannel customer experiences.

Signorelli Company breaks ground on Valley Ranch Town Center

May 13, 2015

Valley Ranch Town Center will be the largest retail project in the Houston area with 1.8 million square feet of shopping.

Report reveals e-commerce opportunities

May 11, 2015

Oban Digital released this week a report that unveils local events from around the world offering e-commerce opportunities.

Walmart aids Chinese businesses in sustainability efforts

May 11, 2015

The Walmart Foundation announced an $875,000 grant to The Sustainability Consortium to expand its efforts to support Chinese businesses.

What is bitcoin's retail future?

by Will Hernandez — Editor, NetWorld Media Group

While enthusiastic about the virtual currency's future, bitcoin experts sounded a note of caution about retail consumer adoption.

Staples launches Microsoft Match

May 8, 2015

Staples will utilize Microsoft Match to pair customers with the right Windows devices.

NRF: Consumer spending on moms to skyrocket

by Josh Fischer — Editor, NetWorld

Consumers will spend more than $20 billion on their moms this Mother's Day.

Macy's using social media to help 'mom-approved' charities

May 7, 2015

Macy's Thank-A-Mom movement has the hashtag #MacysLovesMoms and gives to "mom-approved" charities.

IBM, Facebook join forces

May 7, 2015

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.