More than half of mobile app users opt in to push notification

June 10, 2014

Branding and marketing firm Urban Airship has released its latest Good Push Index data study, which tracks user behaviors on more than 70 apps that ask users…

Shopzilla combines three retail marketing services under Connexity brand

June 10, 2014

According to the company, Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers learn…

SHOP.CA says its loyalty program increased sales sevenfold

June 9, 2014

Online retailer SHOP.CA has announced results from its May launch with Aeroplan as its loyalty partner. Sales in the month increased more than seventimes over…

Why the future of retail is exciting, not gloomy

by Kristen Gramigna — Chief Marketing Officer, BluePay

Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.

A tale of two pricing strategies

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?

How Retailers Win with Analytics

Technology has made it easy for retailers to gather an abundance of data about their operations, but knowing how to make sense of that data isn't always so…

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

by Fred Thompson

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

Spending on Father's Day to top $12.5 billion

June 3, 2014

As the smallest of the American gift-giving holidays, Father’s Day is a blip on the retail sales radar compared to Christmas and Mother’s Day, but the…

Maritz Loyalty Marketing rebrands as Bond Brand Loyalty

June 3, 2014

Maritz Loyalty Marketing announced it has rebranded as Bond Brand Loyalty. According to the company, Bond’s new positioning combines traditional loyalty…

Coinstar sweepstakes to celebrate one billionth transaction

May 30, 2014

Coinstar announced it will soon celebrate its one billionth transaction. To date, Coinstar said it has processed 649,963,558,659 coins, weighing approximately…

Survey says shoppers want 'more personal, less personalization'

May 29, 2014

A new "Truth About Shopping" study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and…

Pricing lessons from the 2014 Corvette

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.

Study shows Millennials prefer malls to online shopping

May 28, 2014

OpinionLab has released a new study that provides a snapshot of Millennials as they shop in malls and stores across the country. The study analyzes Millennials…

Whole Foods’ paycheck may hinge on prices

by Bryan Pearson — President, LoyaltyOne

People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.

Michaels partnering with museums for in-store summer programs

May 23, 2014

Michaels announced it has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where…

Report says 62 percent of shoppers are motivated to purchase when ads are pushed while in store

May 22, 2014

Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 …

Maximizing the value of a retail loyalty program

by Fred Thompson

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…

Study says brand absence 'makes the heart grow fonder'

May 22, 2014

New research from marketing agency Momentum Worldwide says that people in countries with long-established consumer spending power — Japan, the U.K. and…

Google overtakes Apple as most valuable brand

May 21, 2014

Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion…

How data design can take the pain out of purchases

by Bryan Pearson — President, LoyaltyOne

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.