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Marketing News & Media

Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later…

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RetailNext announces strategic alliance with hyper-local deal platform StepsAway

January 9, 2015

The joint solution will enable retailers and mall operators to better target and measure personalized promotions.

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December shopping activity up from November, but down from last year

January 8, 2015

Although traffic dropped year-over-year as the shift toward online shopping accelerated, it was buoyed by a highly promotional month.

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Mobile device usage linked to email open rate increase

January 8, 2015

In Q3, North America saw a 6.5-percent year-on-year increase in email open rates and a modest decline in clicks, both linked to the increase in mobile device…

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Four common retail rebranding mistakes to avoid

Most major retailers undertake a rebranding initiative once every seven to 10 years, ranging from creating and installing new signage to a comprehensive…

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Sam's Club offering free health screenings, to members and non-members

January 6, 2015

Sam's Club announced that it will host 10 free monthly health screenings in 2015 for members and non-members, covering a wide range of tests to manage and…

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Five things to look for next week at NRF

by James Bickers — Editor, Networld Alliance

The BIG Show is bigger than ever, so where do you begin? Start with our checklist of five things to look for at retail's biggest gathering.

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Can you charge your customers for loyalty?

by Shep Hyken — CAO, Shepard Presentations

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong…

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Study says luxury brands fundamentally misunderstand their audience

December 29, 2014

Luxury brands mistakenly believe their customers are typically female and on average 45-years old with a net worth over $1 million, the study found. However…

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Home Depot chairman to receive NRF Gold Medal Award

December 22, 2014

Additionally, France's Galeries Lafayette will be named International Retailer of the Year with Executive Chairman Philippe Houzé accepting the award on behalf…

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Why most retail loyalty programs are failing

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

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Survey explores how the "pester power" of children drives retail sales

December 19, 2014

Advertising can work to build demand for devices, but despite the large advertising budgets involved, success isn’t guaranteed.

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Second consecutive week sees $5B weekdays of online desktop spending

December 17, 2014

The online desktop spending season-to-date remains up 15 percent, still ahead of forecast.

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Study says more people buying beauty and personal care products online

December 16, 2014

The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in…

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Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

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A retail marketing wish list, from wise men to golden rings

by Bryan Pearson — President, LoyaltyOne

Who knows? Someone may be watching.

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Millennials twice as likely to spend more this holiday season

December 12, 2014

The idea of not spending more this holiday season was consistent across age, income and education levels, but millennials had the lowest propensity to hold…

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Luxury brand Sabon boosts e-commerce holiday sales by 35 percent via personalization

December 12, 2014

Sabon said it saw dramatic improvements across key performance metrics including user engagement, total page views, time spent on site and most importantly…

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Retail sales increase 0.6 percent in November

December 11, 2014

Gains were consistent with NRF's holiday sales forecast, which anticipates an increase of 4.1 percent over last year.

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New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

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