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Marketing News & Media

L'Oreal app holds a mirror to consumer insights

by Bryan Pearson — President, LoyaltyOne

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…

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Old Navy vending machines dispense free flip flops

June 26, 2014

In the run-up to its annual $1 summer flip-flop sale on June 28, Old Navy has been dispensing free flips from vending machines in locations around New York and…

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Consumers are willing to spend more with companies that are socially responsible

June 25, 2014

Global retail analysis shows increased sales for brands with sustainability claims on packaging, or active marketing of corporate social responsibility efforts.

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RetailMeNot launches iPad app

June 24, 2014

Digital coupon platform RetailMeNot has announced the launch of a tablet app for iPad. The free RetailMeNot Coupons app for iPad is now available in the iTunes…

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Big wins with Little Data, in four steps

by Bryan Pearson — President, LoyaltyOne

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

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Big data, value pricing and fairness

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.

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Who are the new consumer majority? Seniors

June 19, 2014

Research and marketing agency Zillner has published the first paper in its four-part series, "All the Wiser: Senior Consumer Insights and Outlook." According…

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Retailers using mobile payment platform LevelUp get iBeacon support

by Will Hernandez — Editor, NetWorld Media Group

The Boston-based company says customers increased spend after merchants integrated iBeacon.

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Clear Demand, 360pi partner on real-time pricing intelligence

June 19, 2014

Omnichannel retail pricing firm Clear Demand has announced a partnership with 360pi, a provider of competitive price intelligence. Under this joint initiative…

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LightSpeed launches cloud analytics for independent retailers

June 19, 2014

Commerce platform LightSpeed has announced the launch of its Advanced Reporting for LightSpeed Cloud. According to the company, this product adds big data…

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Garden Ridge rebranding all stores to At Home

June 17, 2014

Garden Ridge, a home décor retail chain, has announced that it is investing $20 million to rebrand all stores to the successful At Home brand. According to the…

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Alibaba goes boutique: What we can learn from 11Main

Although most retailers don’t have the resources of an Alibaba-sized parent company, we can use key insights from Alibaba’s newest venture to aid our own…

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Paytronix unveils quick-to-deploy rewards program

June 17, 2014

Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers, has announced its new Express Pilots program designed to help…

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Sephora adding 13 new ministores to JCPenney locations this month

June 17, 2014

In 2006, Sephora and JCPenney launched a partnership which saw the beauty brand set up stores-within-stores inside JCPenney locations. Later this month 13 more…

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Groupon adds Freebies to its iOS app

June 16, 2014

Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United…

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Paypal launches website detailing retail trends and holidays around the world

June 13, 2014

PayPal has announced the launch of PassPort, a website designed to educate and empower small businesses with free tools to expand their global sales.

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Ibotta adds 'Social Saving' to its mobile shopping app

June 12, 2014

Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving…

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Study says 98% of shoppers buy private-label products

June 12, 2014

More shoppers are purchasing private label (store brand) products this year compared to last year, according to a recent study of more than 6,200 consumers by…

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Survey says consumers still prefer shopping on a desktop to a mobile device

June 11, 2014

Digital analytics firm comScore and UPS have released their third annual UPS Pulse of the Online Shopper study. According to the companies, the survey asked…

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Loyalty Builders launches analytics tool for catalog marketers

June 11, 2014

Software-as-a-service firm Loyalty Builders has announced a new analytics and marketing tool for retailers who sell via catalogs.

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