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Marketing News & Media

Mobile payments dominate the early holiday shopping season

by Will Hernandez — Editor, NetWorld Media Group

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

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Webinar to delve into the impact of mobile on holiday shopping

December 8, 2014

Retail Customer Experience will host a free webinar that delves into the impact mobile technology is having on this holiday season, including analysis of this…

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How to align your loyalty program with your company's charitable works

by Bryan Pearson — President, LoyaltyOne

It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.

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Data from sales registers shows Black Friday down over last year

December 5, 2014

November sales comps before the holiday were positive, suggesting that consumers began their holiday shopping earlier this year.

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Report says Black Friday down from last year, but November saw modest growth overall

December 4, 2014

In-store engagement improved, with average duration up and bounce rate down, as the shoppers that did visit the store had a strong intent to buy.

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StickerYou Develops Innovative Technology that Changes the Branding Landscape for Small Business

Online technology makes packaging new products way more affordable. For the first time ever, small businesses can stand out by creating high quality custom…

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Report details shopping behaviors of US Hispanic population

December 3, 2014

Hispanics account for one-sixth of the U.S. population, totaling 53 million people. These shoppers have increased their spending more than 200 percent since…

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IBM report says Cyber Monday revenue up 8.5 percent over last year

December 2, 2014

From Thanksgiving through Cyber Monday, overall online sales increased 12.6 percent, with mobile sales up 27.2 percent compared to the same period in 2013.

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First 23 days of November saw $17.5 billion in desktop e-commerce

November 26, 2014

Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending.

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#GivingTuesday: Do we need another holiday this season?

by Chris Petersen — Owner, IMS

Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions…

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Swirl releases results of retail beacon marketing campaigns

November 25, 2014

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani…

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Mood Media, Shazam announce 'Shazam In-Store'

November 25, 2014

According to the companies, Shazam-In Store, part of Shazam's larger expansion strategy into consumer-facing environments, is integrated into the existing…

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Survey: Online shoppers have become deal-hungry

November 25, 2014

Eighty-one percent of survey respondents said the accessibility of discount, deal and coupon sites have affected their willingness to pay full price. In fact…

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Deloitte releases pre-Thanksgiving survey results

November 24, 2014

Consumers still have a lot of shopping to do, and more than half will shop over Thanksgiving weekend.

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The key piece missing from Apple Pay

by Bryan Pearson — President, LoyaltyOne

Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.

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Most consumers prefer gift cards to gifts, but many feel guilty asking for them

November 24, 2014

Survey finds 78 percent of consumers think gift cards make shopping easy, but one in three consumers feels guilty putting them on their wish lists.

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Black Friday in-store shopping still tops, Cyber Monday actually draws one-third of consumers to physical stores

November 24, 2014

Younger consumers are the most likely to shop in physical stores Thanksgiving Thursday through Cyber Monday, with 25-34 year-olds most likely to shop in a…

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LevelUp, Cardpool partner for gift card exchange program

November 21, 2014

Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.

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Most Americans say they won't shop on either Black Friday or Cyber Monday

November 19, 2014

Millennials are the most likely to shop on those dates.

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More than half of Americans looking for rebates this holiday season

November 19, 2014

The number one type of product for which survey respondents are most likely to use a holiday rebate is electronics (51 percent). Twenty-six percent said they’d…

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