The Brain Exchange: Mobile marketing strategy

At this year's Retail Customer Experience Executive Summit, David Drain of the Digital Screenmedia Association led a table discussion on mobile marketing. Here…

The Brain Exchange: Brand execution and compliance

At this year's Retail Customer Experience Executive Summit, Mark Kovatch of Questar led a table discussion on brand execution and compliance. Here is his brief…

Jeff Fromm talks marketing to Millennials

At this year's Retail Customer Experience Executive Summit, Barkley marketing executive Jeff Fromm discussed showrooming, marketing to Millennials, and why…

Report: M-commerce grew 24 percent over the last 12 months

Consumers are increasingly turning to their smartphones and tablets for specific retail activities.

Pay no attention to the man behind the curtain

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…

Target offers to lend a hand with 'Diaper Duty'

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The retailer's new subscription service aims to capture the loyal business of new parents and busy moms.

MarketLive, Social Annex partner for social commerce capabilities

September 25, 2013

MarketLive, a provider of e-commerce technology, has announced a suite of capabilities delivered through its Social Experience Manager, powered by its new…

Argentinean retail chain buys into Haivision CoolSign digital signage

September 23, 2013

Argentinean retail chain Musimundo has deployed Haivision's CoolSign digital signage solution to deliver dynamic content throughout its network of 200 stores…

Pinterest plans to test business ads

September 20, 2013

Pinterest CEO Ben Silbermann sent a message to users this week about the site's new test promoting certain business ads.

LivingSocial unveils new tools that go beyond daily deals

September 17, 2013

LivingSocial announced it is now offering new, extended-length promotional options for local and national merchants, allowing for flexible deal structures for…

ShopperTrak warns retailers not to shy away from the Christmas creep

September 17, 2013

The shopper analytics provider ShopperTrak is forecasting a bit of a calendar conundrum for retailers, warning against a delay of the Christmas creep due to a…

Gap targets 'all three screens' with fall marketing campaign

September 16, 2013

Gap continues to roll out its Back to Blue fall global marketing campaign and is optimizing the content for what it calls "all three screens" — TVs, desktops…

What to take away from the 2013 back-to-school season

Sales data can show how successful your back-to-school season was, but numbers don’t reveal the reasons why.

Toys 'R' Us UK pledges to end gender marketing

September 11, 2013

The U.K.-based grassroots organization Let Toys Be Toys announced that Toys "R" Us stores across the country have committed to ending gender marketing of…

Walmart rebranding?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Are Walmart's steak ads early signs of a rebranding? I've been a long-time critic of Walmart's low-price strategy so it's only fair that I recognize them for…

Retailers resort to deep discounts this back-to-school season

September 6, 2013

Back-to-school spending was up slightly this year over last, but it came at a steep price for retailers, who resorted to deep discounting in order to move…

'Idea brands’ will win big with Millennials: Here's how to attract them

by Jeff Fromm — Executive Vice President, Barkley

Millennials want to change the world. Who doesn't? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their…

The loyalty lie

by Doug Stephens — President, Retail Prophet Consulting

Loyalty is an increasingly fleeting thing. In fact, the average Gen Y mother now defines "brand loyalty" as a window of allegiance lasting 6-12 months before…

UNIQLO to revamp website and interactive app ahead of 10 store openings

September 4, 2013

Clothing retailer UNIQLO has announced the fall opening dates for its ten new mall stores in New York, New Jersey, Connecticut and California — strategically…

Cellum trials object-recognition function for mobile purchases

September 3, 2013

Seeking to take greater advantage of smartphone technology, Cellum Global Corp., a provider of mobile payment solutions, is working on a new solution that may…