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Marketing News & Media

Sears launches Now and Here fast-fashion format, online fashion show

March 27, 2014

Sears has announced today the launch of Now and Here, a fast fashion shop available in Sears stores across the country, on Sears.com and shopyourway.com.

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Teen Vogue research explores social media and how Millennials shop

March 26, 2014

In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion…

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Retailers of the future: Innovative retailers take on the Amazon juggernaut

Going up against Amazon's Goliath can be challenging for the more David-sized specialty retailers.

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Merchant Warehouse acquires gift, loyalty provider Opticard

March 26, 2014

Merchant Warehouse, a provider of payment technologies, has announced the acquisition of Opticard, a provider of gift and loyalty programs for organizations…

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What not to do when you lose a customer

by Bob Phibbs — CEO, The Retail Doctor

A business owner's worst nightmare is learning they've lost their best customer.

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Duane Reade to push out weather-related prompts, coupons to New Yorkers

March 21, 2014

Duane Reade, New York City's largest drugstore chain, part of the Walgreens family of companies, and Poncho, a personalized weather-forecasting service that…

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Meijer adds features to its mPerks digital program

March 21, 2014

Meijer has announced added features for its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly…

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Retail roundtable: What could Radio Shack have done differently?

Is this once-great retailer going to go the way of Circuit City?

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Report says 91 percent of women do online research before making a purchase

March 19, 2014

Marketing firm Interactions has released Retail Perceptions, a survey that reveals insights from consumers on their shopping behaviors as well as their…

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Changing prices, changing value?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More…

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Target integrates real-time shopping into tonight's 'Cougar Town'

March 18, 2014

In a move that the New York Times says "could signal a new era for product placement," the March 18 episode of the TBS comedy series "Cougar Town" will be…

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Survey says Amazon Prime price increase has hurt the brand

March 18, 2014

Last week, Amazon announced a price hike for its Prime program, which gives members free two-day shipping and access to a burgeoning library of streaming…

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Don't forget, every situation has a story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife…

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Millennial marketing lessons from Jimmy Fallon

by Jeff Fromm — Executive Vice President, Barkley

How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…

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Sephora launches Beauty Board social shopping platform

March 13, 2014

Sephora has announced the launch of Beauty Board, its new social shopping platform designed to engage clients through beauty images and allow them to post…

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Report says Target dropped prices 20 percent during data breach

March 13, 2014

360pi, which actively monitors millions of products from hundreds of retailer websites, today announced that according to its price intelligence data, Target…

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Yelp launches in Mexico

March 13, 2014

Online reviews site Yelp Inc. today announced the availability of Yelp Mexico. Yelp's free iPhone and Android applications will be available as well as its…

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RetailMeNot updates coupon app

March 13, 2014

Digital coupon distributor RetailMeNot has announced an update of its free RetailMeNot coupons app for iPhone and Android users.

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Big data: Personalizing the customer experience in real time

Delivering a personalized customer experience is taking on new dimensions to address tectonic shifts in buying patterns.

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Report: Average holiday retail ad only engaged 6 percent of consumers

March 12, 2014

Advertising consultancy Communicus has revealed the findings of its 2013 holiday advertising research. A Communicus study of retailers' holiday 201…

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