Should marketers trust their gut or their data?

According to a recent study, 80 percent of marketers are making decisions based on their gut instincts.

Retailer loyalty programs copycat airline industry

August 29, 2013

Retailers may be crafting their loyalty programs to reflect the airline industry — with elite levels and extra perks for shoppers who spend the most money…

Mercent intros service that brings product info, price to Pinterest pins

August 26, 2013

A new service from Seattle-based Mercent is aiming to strengthen the relationship between retailers and Pinterest.

ConnectQuest expands location-based rewards app

August 23, 2013

ConnectQuest, a location-based shopping application, has added a new loyalty program feature to the ConnectQuest application software, the company announced.

Toys 'R' Us expands price-match policy

August 22, 2013

Toys "R" Us announced today that it will now match online prices from its major competitors, including Walmart, Best Buy, Kmart, Sears and Amazon. The…

RCEES: How to keep your brand message burning when traditional marketing fades

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

With a focus on humans and the right customer service, brands can sidestep the dangers of ineffective marketing.

AT&T retail chief explains 'The Store of the Future'

by Carmine Gallo — President, GCG

As consumers shift many of their purchases online, will physical retail stores even have a reason to exist? That’s the difficult question AT&T retail…

RCEES: Retail's refocus on customer service

by Alicia Kelso — Editor, QSRWeb.com

Creating a customer-centric environment is key to a successful business.

Report: Even the wealthy love loyalty programs

August 14, 2013

In a new survey of affluent consumers by the Luxury Institute, wealthy shoppers earning at least $150,000 a year share detailed observations and evaluations of…

How to optimize your store for summer

by Gary Edwards — Chief Customer Officer, Emathica

Now that summer is well underway, it’s time for retailers to turn up the heat. After spending prolonged time indoors during the cold weather, customers are…

Logic vs. emotion in retail pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

My thanks to Paula Jones, Craft and Hobby Assn. Canada, for sending me this January 22, 2013 Forbes article, Postscript On Retail Pricing: Avoiding the "Race…

Harrods draws customers in-store with Fragrace Explosion

July 31, 2013

The London department store Harrods is enticing fragrance enthusiasts with its month-long "Meet the Perfumers" experience, Luxury Daily reported.

SmartHub benchmarking study focuses on status of omnichannel

July 26, 2013

The commerce solution provider Innotrac Corp. released its latest SmartHub eCommerce benchmarking analysis, evaluating omnichannel retailing and the data…

Are Nordstrom and Pinterest made for each other?

Nordstrom is big on Pinterest, but will the social media site be big inside the chain's department stores?

New Linkett solution adds mobile, motion capabilities to TVs, digital signage

July 25, 2013

Technology corporation WestonExpressions recently announced its new Linkett solution, a device that enables existing televisions and digital signage screens…

SmartSource services now NFC-enabled

July 24, 2013

News America Marketing, the company behind the SmartSource family of marketing and promotional products and services in the U.S. and Canada, announced the…

Loyalty, rewards and the test of time

by Bryan Pearson — President, LoyaltyOne

When it comes to measuring their program effectiveness, loyalty marketers tend to rely on what I like to call the big EAR: earnings, activation and redemption…

Shopkick beefs up anti-Amazon arsenal with in-app purchases

July 23, 2013

The iOS and Android app Shopkick, which enables users to search for items, find out where to buy them and then automatically check in at the brick-and-mortar…

Target takes aim at busy moms with mobile app promo (Video)

July 22, 2013

Target has begun a full-scale push to promote its mobile app, which touts features such as daily deals and product reviews.

L.L.Bean encourages adventure on Bootmobile tour

July 19, 2013

The 2013 L.L.Bean Bootmobile Outdoor Discovery Tour is headed to Chicago on July 20, stopping by the Navy Pier to inspire families to spend more time outdoors…