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Marketing News & Media

SpartanNash stores add price optimization from KSS Retail

January 29, 2014

KSS Retail, a dunnhumby company, announced it has entered into an agreement to extend its price and promotion optimization solution across the retail banners…

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Retailers modify objectives in 2014 as mobile tops priority lists

January 29, 2014

Corresponding with the growing number of mobile users among shoppers, retailers overwhelmingly agree mobile must be the number one priority for their digital…

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Starbucks CEO talks gift card, mobile payment trends

by Alicia Kelso — Editor, QSRWeb.com

The company processed 2-plus million new Starbucks card activations a day leading up to Christmas.

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The Business Case for Automated Retail Kiosks

Automated retail kiosks can expand your presence beyond online and brick-and-mortar retailing while offering a host of branding opportunities.

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Point of sale mindset: How analytics can increase in-store sales

The use of in-store data as a way to increase sales is one of the most cutting-edge fields in analytics.

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Valentine's Day study: Tablets beat smartphones for mobile shopping

January 27, 2014

Customer experience firm Maxymiser today released its latest research study, ″Valentine's Day: Retail's Love Affair With Digital.″ The report compares and…

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Shoppers will expect more mobile content from brands, retailers in 2014

January 27, 2014

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from mobile shopping app Key Ring. Key Ring is…

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NRF bulletin: Personalization done right

by James Tenser — Principal, VSN Strategies

I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization.

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Hudson's Bay, Lord & Taylor offer mobile shopping from print ads

January 23, 2014

The HBC Department Store Group announced today the launch of a new mobile shopping application for both Hudson's Bay and Lord & Taylor. HBC is partnering…

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A love song to Mr. Sears and Mr. Roebuck

Sears Holdings just announced its plans to close its flagship Loop location in Chicago this April.

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Meijer giving shoppers free Wi-Fi

January 22, 2014

Digital coupon use is at an all-time high at Meijer, with more than 2 million Meijer shoppers now subscribed to its free mPerks program — and now the retailer…

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Cobalt, Edmunds announce partnership to study online car-shopping behaviors

January 22, 2014

Cobalt, a business unit of ADP Dealer Services Inc., and Edmunds.com, an online car shopping destination, today announced a strategic partnership to bring…

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Source Metrics says it can track in-store conversions from Facebook ads

January 22, 2014

Social media marketing analytics firm Source Metrics has announced the launch of its Facebook In-store Ad Tracker, which it says provides retailers with access…

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Misallocated ad dollars cost brands 28 percent in lost sales

January 21, 2014

Major brands may be losing out on more than 25 percent in additional marketing-driven sales by not optimizing their media budgets and misallocating their…

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ChaChing! Using value pricing to grow sales and profits, part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In part 1 of this series, we dismissed the argument that value is vague by demonstrating that there are only three things that any buyer buys — image…

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Viewpoints announces new review service for online retailers

January 20, 2014

Viewpoints, a consumer reviews platform, has announced the launch of Viewpoints Pulse, a new service that it says provides product manufacturers and service…

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Super Bowl to drive most TV purchases in 2014

January 20, 2014

Online deal site FatWallet.com has announced results from its 2014 TV Buyer Survey. Of those surveyed online, 30 percent said they will purchase a new TV this…

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New Year's resolution: Stop negative reviews from ruining your customer experience

Here are three ways brands can get a handle on negative comments and address them productively.

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RetailMeNot publishes shopper trend report for 2014

January 16, 2014

RetailMeNot, a U.S.-based digital coupon destination, has released a retail forecast examining consumer behaviors on personal wealth, savings, and confidence…

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Sears, Kmart using mobile marketing platform from Pikato

January 16, 2014

Pikato today launched its retail mobile marketing solution that it says personalizes the customer shopping experience to significantly increase consumer…

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