If our data is currency, who is the bank?

by Doug Stephens — President, Retail Prophet Consulting

If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…

How Chevy wins at storytelling

by Jim Joseph — President, Lippe Taylor

For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw…

South American retailer opts for retail analytics platform

March 11, 2014

Symphony EYC has announced that Medellin, Colombia-based Almacenes Flamingo, one of the largest retail chains in South America, has selected the Symphony EYC…

SXSW: Retail innovation in the age of the customer

Discussions about how customers interact with brands gave way to how brands have a lot to learn from entrepreneurial retailers.

How and why price discounts impact customer experience

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…

60 percent of Millennials willing to share personal info with brands

March 7, 2014

With consumer privacy at the forefront of the nation's collective consciousness, given the recent Target data breach and ongoing NSA spying scandal, new Mintel…

Cold weather put a chill on retail revenue in February

March 6, 2014

Retail analytics firm Euclid has released its monthly retail benchmark report to analyze shopper activity and behavior during the month of February. This…

Tipping points in an economy of one

by Bryan Pearson — President, LoyaltyOne

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining…

Pursway announces patented purchase influence tech

March 4, 2014

Big data analytics firm Pursway has announced the availability of its purchase influence targeting tools, MyPIVO (Purchase Influence Value Order), fastPIVO and…

As Millennials get nostalgic, so do brands

by Jeff Fromm — Executive Vice President, Barkley

Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to…

Survey highlights winning, losing holiday pricing strategies

March 3, 2014

Retail consultancy 360pi has announced its findings on the 2013 holiday shopping season following its "Retail's 2013 Holiday Winners & Losers" webinar.

CashStar launches new version of digital gifting platform

March 3, 2014

Digital gifting company CashStar has announced the release of CashStar 5. Delivered as an SaaS solution, the company said its platform delivers ROI for…

Six ways retailers can increase their conversion rates

by Bob Phibbs — CEO, The Retail Doctor

While many retailers ask how to attract more customers, the better question is how to increase your retail conversion rate.

Pricing and human behavior modification

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity.

Neiman Marcus launches iOS app

February 27, 2014

Neiman Marcus today announced its new shopping app for the iPhone. According to the company, features of the app include:

CONNECT 2014 Mobile Innovation Summit announced for retail and restaurant industries

February 26, 2014

With a slogan of "Think Mobile First," Networld Media Group properties MobilePaymentsToday.com and RetailCustomerExperience.com will join forces to convene the…

Half of consumers now read emails only on mobile devices, conversion rates are twice that of desktop

February 26, 2014

For the first time ever, the proportion of consumers interacting with email on smartphones or tablets alone hit 50 percent in the fourth quarter of 2013…

Flipp app brings retail flyers to Android users

February 26, 2014

Technology firm Wishabi has announced the launch of its Flipp app on Android. Flipp is a free app that aggregates retail flyers from stores such as Target…

Choosing the right special effects for your brand's story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

Last month I was in New York City for the National Retail Federation's (NRF) annual "Retail's BIG Show" conference. For those who have never attended this…

Coupon trends of 2013: Like a box of chocolates

Diverse approaches to coupon marketing led to better distribution and higher average values.