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Marketing News & Media

Deloitte annual holiday survey: More consumers shopping mobile and local

Many shoppers plan to frequent local small businesses when visiting stores this holiday season.

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Pastor says racial profiling at retail chains could drive shoppers to smaller stores

November 6, 2013

Macy's and Barneys of New York have been in the news recently, but not for any reasons they can be happy about: Both retailers have been accused of racial…

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Study: Americans cautious about holiday spending this year

November 6, 2013

While European retailers have a rosy outlook for the holidays this year, it looks like American shoppers are taking a different view: According to a recent…

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ICSC predicts festive holiday sales season in Europe

November 5, 2013

European Christmas-holiday spending in 2013 is likely to be stronger this year, according to an International Council of Shopping Centers (ICSC) survey of…

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Hammacher Schlemmer standardizes its email marketing software

November 5, 2013

StrongView, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced that Hammacher Schlemmer, one of America's…

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Best Buy to open early for new console launches

November 5, 2013

Two big new gaming consoles are on the way this month, and Best Buy is opening its stores early in anticipation of eager gamers willing to camp out for them.

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Largest US mall operator Simon adds mobile shopping app for holidays

November 4, 2013

Zoomingo, a personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, today announced an agreement with…

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Market share, pricing and profitability 'strategies'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A September 11, 2013 Reuters article, "iPhone 5c: Apple picks profit over market share yet again," provides an opportunity to make a distinction between market…

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What the food stamp cut will mean to retailers

November 4, 2013

On Friday, one in five American households had to face the reality of a decrease in government assistance. The Supplemental Nutrition Assistance Program, or…

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Roozt unveils tool for socially-conscious online shopping

November 4, 2013

Roozt.com, an online shopping platform for socially conscious brands, has unveiled a new user experience that lets its members harness their entire social…

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Study suggests consumer behavior this year may presage fundamental shift in holiday shopping patterns

November 1, 2013

SGK, a global brand development, activation and deployment company, announced that the results of its early holiday shopping study identify consumer behaviors…

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Canadian retailers expecting a slow holiday

November 1, 2013

Canadian holiday retail sales are expected to grow 3.5 percent over last year, supported primarily by online commerce, Ernst & Young Canada says.

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Google's mystery barge is likely a floating retail store for Glass

November 1, 2013

Residents of the San Francisco bay area have been wondering just what that giant barge is that showed up a few days ago. There have been plenty of rumors…

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Walmart kicks off its holiday marketing campaigns

November 1, 2013

Retail giant Walmart is trying to get a head start on the competition by beginning its aggressive holiday marketing today, according to a report from the…

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Survey: 85% of consumers return to a retailer when notified of a discount

October 31, 2013

Nearly 90 percent of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera, a global technology startup…

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Halloween real-time store audits: The good, the bad, and the scary

Consumer spending on Halloween is predicted to reach $6.9 billion this year, an increase of more than 54 percent since 2005.

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Survey: Good customer service drives customer loyalty this holiday season

October 30, 2013

PriceGrabber, a distributed e-commerce platform and shopping site, just released additional results of its Winter Holiday Shopping Survey, revealing that 6…

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MyLowe's smartphone app a DIY tool for loyalty

by Bryan Pearson — President, LoyaltyOne

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.

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Retailers should expect more last-minute shoppers this holiday

October 29, 2013

ShopperTrak, a provider of shopper analytics, predicts that four of the 10 busiest shopping days will occur between Dec. 20 and Dec. 24, and advises retailers…

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MarketLive releases holiday 2013 survey results

October 29, 2013

E-commerce platform MarketLive has released its annual online retailer survey and recommendations for the 2013 holiday retail season. Among the many report…

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