Wooing shoppers with personalization

Retailers have realized they must create personalized shopping experiences in order to effectively compete.  

Commentary: 4 benefits of omnichannel retailing

Retailers need an omnichannel strategy to maintain a competitive edge and retain the connected shopper.

InComm launches in-store digital sales program

July 16, 2013

A new in-store sales program launched today by InComm uses point-of-purchase marketing to encourage shoppers to make a digital purchase while in a…

Study: 16% of US consumers have shopped via mobile

July 15, 2013

New research from Havas Worldwide and Market Probe International suggests that consumer shopping via mobile channels is far less commonplace in the U.S. than…

Oracle shares customer experience findings from global research

July 11, 2013

Oracle recently conducted research into the shopping needs and expectations of consumers in Brazil, China, Germany, Japan, Russia, the UK and the US, in an…

Target and Co.Labs choose retail accelerator winner

July 10, 2013

A winner has been named in the Co.Labs and Target Retail Accelerator contest. According to an article on nytimes.com, the grand prize went to a group of seven…

The problem with mobile advertising isn't mobile. It's advertising.

by Doug Stephens — President, Retail Prophet Consulting

In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it really does. And…

Abercrombie's exclusionary marketing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

On an apparently slow news day someone resurrected a comment Mike Jeffries, Abercrombie's CEO, made in an interview in 2006 in which he said that Abercrombie…

Motorola shows off retail kiosk at Innovation Showcase

June 26, 2013

Motorola Solutions Inc. held its annual Innovation Showcase last week, touting its latest inventions to technology analysts and the press, dailyherald.com…

Thumbvista launches new location-based messaging platform

June 26, 2013

Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential…

Staples takes a page from the omnichannel playbook (Video)

The office supply chain's recent prototype stores aim to blend online with in-store.

For retail, 'Big Data' means big benefits

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The benefits of predictive analytics in retail could outweigh the potential for consumer concern.

Merchant Warehouse, e-Nabler team up to enhance the mobile POS

June 24, 2013

Payment technology and processing provider Merchant Warehouse recently announced a partnership with mobile POS provider e-Nabler. The companies will bring…

Microsoft attempts to boost sales with Best Buy mini-stores

June 14, 2013

Microsoft has announced that it will open 500 mini-stores within existing Best Buy locations in the U.S., selling Windows-based tablets, computers and other…

Sony, Sprint executives to talk showrooming at August retail summit

June 13, 2013

LOUISVILLE, KY — Executives from Sony and Sprint will present strategies for turning showrooming into a blessing rather than a curse in an afternoon session at…

Paperless coupons fuel marketing effort at Weis Markets

June 12, 2013

A new eCoupon program from Inmar, a company operating intelligent commerce networks, is now being used at 164 Weis Markets throughout the northeast.

Window shopping gets real with eBay's 'shoppable windows'

June 6, 2013

EBay Inc. is launching a solution for storefronts aimed at increasing a retailer's sales — and keeping the commerce flowing even after business hours.

Why retailers must excel in the 4 Cs instead of just the 4 Ps

Marketing 101 classes are being rewritten … by consumers.

Putting the 'custom' back in customer

A commentary on how to save brick-and-mortar retail with tailored in-store experiences.

What ails Carnival?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When we think of a carnival we think of fun and good times. Unfortunately that’s not the image that comes to mind for the cruise line's passengers. So what’s…