Marketing News & Media
Raley's stores implement merchandise optimization tool
January 6, 2014
Revionics Inc., a provider of end-to-end merchandise optimization solutions, announced today that Raley's Family of Fine Stores, a privately held 128-store…
read nowCoupons.com to buy Yub for online/offline promotions
January 3, 2014
The digital coupon company Coupons.com will buy Yub, a San Francisco-based firm that promotes in-store sales through online offers, according to The Wall…
read nowReport: Affluent adults are heavy Amazon users
January 3, 2014
New research from The Shullman Luxury and Affluence Monthly Pulse says that more than two-thirds of Americans making more than $250,000 per year have shopped…
read nowIris Mobile launches proximity-based messaging tool for brands
January 2, 2014
Iris Mobile, a mobile solutions provider offering a text-based rich media messaging platform to marketers, has announced a new solution called proximity based…
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Five predictions for customer experience in 2014
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Happy near year! Here are five things that I believe will impact customer experience in the coming months:
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The problem with 'Priced to sell'
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Priced to Sell, an article that appeared in Bdaily Business News, touts the use of auctions to "achieve maximum value" from sales. According to the author…
read nowReport says Millennials find holiday promotional 'games' deceitful and manipulative
December 20, 2013
It's an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are…
read nowSports Authority goes live with shopkick
December 20, 2013
Shopkick has announced it has partnered with Sports Authority, one of the largest full-line sporting goods retailers in the United States. All shopkick users…
read nowReport suggests that private label, national brands must work together
December 18, 2013
About one year ago, Information Resources Inc. predicted that private label in the United States had hit a proverbial glass ceiling. This prediction has proven…
read nowEight in 10 retailers to end standard shipping deadlines before Dec. 20
December 18, 2013
It's the final stretch for holiday shoppers, and retailers are preparing for the ultimate shipping rush that's very likely to occur in the coming days.
read nowMarketing budgets focused on increased customer engagement in 2014
December 18, 2013
New research from StrongView shows that marketers plan to increase their budgets on activities that increase customer engagement in 2014. However, according to…
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Saying no, thank you, to bad customer relations
by Lisa Biank Fasig — Director, JZMcBride and Associates
Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.
read nowHeavy snowstorm brought down retail traffic, sales last week
December 17, 2013
The time to procrastinate is nearly over for holiday shoppers. ShopperTrak, the world's largest counter and analyzer of retail shopper traffic, reported GAFO …
read nowBaroque Japan Limited uses ambient scent for product launch
December 17, 2013
Tokyo-based Baroque Japan Limited, operator of more than 340 apparel and accessories stores in Asia, has introduced "Azul by Moussy-in the spotlight," a line…
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New Sears TV spot emphasizes that the retailer 'always has parking'
by James Bickers — Editor, Networld Alliance
I understand what they're getting at here, and by the end of this recent 30-second bit the point is made. Kinda. Maybe.
read nowHalf of holiday shoppers plan to wrap up lists online, highest in NRF survey history
December 17, 2013
According to NRF's latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9 percent) of holiday shoppers indicate they plan to do…
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Four differences between U.S. and European loyalty programs
by Bryan Pearson — President, LoyaltyOne
My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples.
read nowRetail haggling is making a comeback
December 16, 2013
NBC News reports that this holiday season, retailers are seeing the return of a practice once mainly relegated to single-location stores, flea markets and…
read nowWith clock ticking, retailers and consumers prepare for a very big holiday shopping weekend
December 13, 2013
According to the National Retail Federation's latest holiday survey conducted by Prosper Insights & Analytics, as of Dec. 9, the average holiday shopper…
read nowNovember SpendTrend analysis shows hike in prepaid use
December 13, 2013
First Data Corp. SpendTrend analysis for Oct. 31 through Dec. 2. charted a dollar volume growth of 4.4 percent — a downturn from October growth of 6.8 percent.
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