Carrefour Group implements location analytics

May 23, 2013

Technology provider Esri and its partner company Galigeo announced the implementation of an enterprise-wide marketing solution for the Carrefour Group, a…

Swirl launches in-store mobile marketing platform

May 23, 2013

Swirl, a mobile marketing platform provider, today launched a program that is designed to attract and influence in-store shoppers with micro-targeted digital…

Kmart commercials continue word play, now offering 'big gas savings' (Video)

May 23, 2013

First they invited customers to come in the store and ship their pants. Now Kmart is letting customers know that if they spend $50 on store merchandise…

How to keep pace in the loyalty marathon

When running a marathon or building a loyalty program, remain patient, stick to your plan and trust your training.

Touchrate releases in-store shopper marketing solutions

May 17, 2013

Touchrate, an Orlando, Fla.-based company specializing in interactive touchscreen technology, announced its solutions recently went live for clients such as…

Pricing: Innovation vs. enhancement

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Innovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the…

Malaysian retailer TANGS goes live with Manthan analytics

May 16, 2013

Manthan Systems, providers of business intelligence solutions for retailers, announced recently it's successful implementation of the ARC Customer Analytics…

Retail reboot: The changing face of retail worldwide

The evolution and tide of consumer change is global ... and is escalating.

Retail Mesh 'cuts through clutter' of mobile coupons

May 6, 2013

The rise of mobile technology in retail has led to a surge of platforms that push targeted, location-based mobile coupons to smartphone-wielding shoppers. A…

Commentary: Evoking the shopper's wants and needs

How interactive digital signage through mobile brings shoppers' desires to focus.

What's new, and what's not, about giving great customer service

Customers have changed in ways that will profoundly impact how you deal with them.

Why you need to 'multiculturize' your brand

by Arturo Nava — Managing Partner & Co-founder, Marketealo

There is a huge emerging Latino wave “Multiculturizing” America that will also change the mainstream market in the U.S. Latinos represent a massive $1.…

Study: Millennials still spending despite economy

April 26, 2013

The National Retail Federation analyzed data gleaned from Prosper Insights & Analytics' April Consumer Survey in order to gain a better understanding of…

STRATACACHE exhibits at Retail World Asia for first time

April 25, 2013

STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, exhibited its…

It's 10:00 o’clock. Do you know where your profits are?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When I began my consulting practice 24 years ago I’d go into companies and ask “What’s making money?” Most of the owners/CEOs would shrug, indicating that they…

What can merchants do to become better retail therapists?

More than half of all Americans go shopping to improve their moods.

'Father of customer experience' to speak at August retail event

Lou Carbone will deliver a keynote address at this year's Retail Customer Experience Executive Summit.

Why the Four P's of marketing no longer matter in retail

It's mobile influence, not mobile commerce, that retailers should be focused on.

Avon's makeover: A world affair brought home

by Lisa Biank Fasig — Director, JZMcBride and Associates

When I was a teenager my sister sold Avon products. She was actually pretty good. Our house was filled with Skin So Soft lotion, Sweet Honesty perfume and…

Commentary: On Martha Stewart's latest courtroom battle

Macy's has accused JC Penney of entering into an illegal licensing agreement with Stewart's company.