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Marketing News & Media

Tesco: We goofed in the U.S.

February 23, 2009

Progressive Grocer: Tesco's early market research was mistaken and the retailer may make big changes to its U.S. Fresh & Easy stores. "We may have…

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Study shows e-mail campaigns drive offline shopping behavior

February 22, 2009

DALLAS — The receipt of permission-based e-mail makes shoppers more likely to do business with a retailer, in addition to generating a more favorable opinion…

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Independent booksellers hold tight to their niche

February 15, 2009

The Daily Herald (Chicago): They've battled the big guys, the Internet, the downward spiral of the economy. Now, in the tradition of all great drama…

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Five ways retailers can use Microsoft Tag today

by James Bickers — Editor, Networld Alliance

Redmond's new mobile barcode app offers some incredible flexibility for creative marketing — and it is available and ready to use right now.

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The seven competencies retailers will need to survive the recession

February 11, 2009

While the deepening recession is decimating the U.S. retailing landscape, forcing steep markdowns and pushing traffic to the discount channel, a new Kurt…

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Retail architect: Meet the new consumer

February 10, 2009

Jeffrey Hutchison, The Huffington Post: The current financial crisis has ushered in a new retail era which spells the end of shopping as we have known it…

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Reward program members are best at word-of-mouth

February 10, 2009

Progressive Grocer: Consumers who are loyalty reward program members are far more likely to be word-of-mouth (WOM) champions for their favorite brands than…

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Elie Tahari uses tech to boost brand loyalty

February 10, 2009

Display & Design Ideas: New York-based fashion designer Elie Tahari says it is using business intelligence technology to boost its profitability and brand…

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Globalshop 2009: The changing face of in-store marketing

by James Bickers — Editor, Networld Alliance

Next month's event will focus heavily on new trends in fixtures, screens and the store as media marketplace.

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Six commandments for retailers to survive

The former executive vice president of Men's Wearhouse shares wisdom needed to make it through the coming months.

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Ikea multichannel driving customer loyalty

February 3, 2009

Retail Bulletin: The online business of Ikea was developed as a way of generating greater loyalty among the customer base as it is this that ultimately…

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PETCO raises average order value with real-time personalization

February 1, 2009

SAN DIEGO, Calif. — Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that PETCO…

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The convergence of digital signage and mobile marketing

Retail digital signage benefits from a strong mobile integration strategy.

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Kroger expands mobile coupon program

January 28, 2009

Progressive Grocer: The Kroger Co. has expanded its digital grocery coupon program nationwide with Cellfire's digital coupons that are now available via…

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NRF: Stu Armstrong on in-store digital media

At retail Big Show, the president of the Digital Signage Association delivered 11 reasons to deploy in-store media.

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Localization, not standardization, the new winning retail strategy

January 21, 2009

Wall Street Journal: With consumer confidence eroding and retailers seeing sharp declines in sales, Edeka is one of several Western European grocers taking…

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New research reveals the best retail customer experiences of the year

January 19, 2009

LOUISVILLE, Ky. — Retail Customer Experience magazine announced the publication of its inaugural Best Retail Customer Experiences report, a comprehensive…

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Shopper marketing finally getting respect it deserves

January 18, 2009

Adweek: While 21 million people waltzed over to their sets to watch an average episode of Dancing With the Stars last year, and American Idol cast its spell on…

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NRF's Sonic Bar highlights retailing innovations

by James Bickers — Editor, Networld Alliance

The high-concept concept store gave attendees a taste of retail's future — one that is available today.

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NRF: Torex unveils new customer loyalty system

January 12, 2009

NEW YORK — Torex Retail Holdings Limited today launched its Torex Loyalty system the NRF 98th Annual Convention & Expo. Torex Loyalty enables retailers to…

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